Syndicate
) March 6, 2009 - Vovici, the leading US software provider of platforms for online customer communities and advisory panels, and Verve, the European specialist in building, managing and maximizing the value from such communities and panels, have formed a strategic partnership in Europe. Verve will apply its skill in designing communities, recruiting members and conducting qualitative and quantitative research to provide a continuous stream of insight and innovation far more cost effectively than can be done with traditional methods. The Vovici v4 online community software is unique in the industry for its integration of communities with panel management and sophisticated web surveys.
Andrew Cooper, Partner and CEO at Verve comments:
"Customer communities and advisory panels are the next big thing in research - they will fundamentally impact the economics of market research and the way in which it is done. Communities and panels are revolutionary - they allow business decision makers to engage with, conduct a dialogue, survey and listen to customers in a genuinely collaborative manner. And all at a time when understanding customer behaviour rapidly and reliably is more critical than ever."
Cooper continues:
"And what's more all this can be done quicker and at less cost, on average, 40% less than traditional research. This is not just theory; Vovici software already powers over a hundred such customer communities and advisory panels in the USA. This is the future for a vast swathe of customer research."
Dean Wiltse, CEO of Vovici adds:
"Earlier this decade, Andrew and I grasped the opportunity which online access panels offered the research industry, building Research Now and Greenfield/Ciao respectively. We both now see the tremendous opportunity which customer advisory panels and communities present to clients in these challenging economic times."
Wiltse continues:
"Vovici has the market-leading customer software platform in the USA, and we see the European opportunity as being equally significant. We are proud to be partnering with a team with the reputation and skills of Verve, who are deeply committed to changing the way in which research is done, for the benefit of both clients and customers."
Jeannie Arthur, Partner and UK MD of Verve, states:
"Clients are utilising customer advisory panels and custom communities to both unlock the research potential of their own customer databases and at the same time save money."
Arthur continues:
"In partnership with Vovici, Verve is uniquely built to deliver these benefits. We can implement at incredible speed, constructing a great-looking community site with full bells and whistles functionality, in a single week if required. This is something which we know other companies would take four to eight weeks to achieve, and even then, to a lesser visual standard and with more limited functionality."
Commenting upon the reason Verve chose to partner with Vovici, Jon Gumbrell, Partner for Technology Progression at Verve states:
"We undertook an extensive review of the available platforms for customer panels. Once you get under the bonnet, and beneath the hype of the various software providers out there, it became very clear from a technology perspective, that Vovici offers by far the most integrated and refined platform. It's an excellent piece of software, fully integrated and - like Verve - built for purpose."
Verve and Vovici can be found online at http://www.haveverve.com and http://www.vovici.com respectively.
Background to Verve
Verve applies technology to transform marketing and market research effectiveness. Verve harnesses and develops technology that delivers clients more customer engagement at lower cost, helping businesses to get more from today's precious budgets. Verve helps clients grow their top line sales and reduce their below-the-line costs through four core areas of expertise:
Background to Vovici
Vovici is the pioneer in Enterprise Feedback Management, providing comprehensive survey software, panel management and online community solutions. Vovici's tools enable businesses to collect feedback, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting.
Vovici's solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction.
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