softRealty.com Helps Real Estate Agents Save Green By Going Green

) October 14, 2008 -- When the housing market was booming and gas prices were low, it was easy and fun spending hours driving house to house taking clients to look for a home. Now, with fewer buyers and higher prices at the pump the costs in terms of time, money and the environment are simply too high especially when there are alternatives to visiting every house while still getting a solid understanding of what is available in the market.

Today, most home buyers start their search on the web, but they are limited by the tools available and are not always successful at finding current listings and information, especially if they do not use a Real Estate Agent or Broker. But by starting with the right tools, home buyers can be more informed about available properties and help their agent better understand what they are looking for in a home.

Internet marketing has become absolutely critical to our success in this web 2.0 world

Perhaps the most important feature on our websites is the client search tools. If we don't give them that ability on our website, they will quickly go elsewhere. With Search Connect, we're able to keep customers connected to our websites longer because we're giving them exactly what they are looking for. That saves time and energy.

"Internet marketing has become absolutely critical to our success in this web 2.0 world" says Matt Fagioli, Operating Broker at Diamond Dwellings Realty. "Perhaps the most important feature on our websites is the client search tools. If we don't give them that ability on our website, they will quickly go elsewhere. With Search Connect, we're able to keep customers connected to our websites longer because we're giving them exactly what they are looking for. That saves time and energy."

This week, softRealty.com released the next generation IDX Property Search Engine. This latest version of Search Connect continues to set the standard in the home buyer web property search experience. Now in addition to reviewing homes for sale listed with Multiple Listing Services across the country based on house size, location and price, and locating the homes on a map, home buyers can add more definition to their property search to find the home that best matches their needs.

This next generation of Search Connect allows home buyers to search for environmentally friendly energy efficient homes. Home buyers wanting to recycle a “fixer upper” can now quickly find them in the areas they want to live. Instead of getting in the car and driving to every house that meets their criteria, Home Buyers can take a virtual tour of many of the homes on their list without leaving their house.

These are just a few of the many search criteria now available to home buyers using the Search Connect IDX Property Search Engine that help limit the impact of thousands of house hunters on our environment. All of Search Connect’s many features help home buyers limit the number of miles and hours driving from house to house saving gas and time, and since Search Connect is Free to Agents and Brokers it saves a little green that way too.

About softRealty.com: we are a leading real estate software company dedicated to the improvement of the home buying experience by enriching the tools home buyers have to find a home and making those tools affordable for Real Estate Agents and Brokers to provide their clients. The innovative and enterprise quality software provided by softRealty.com is the most effective way for Real Estate Agents and Brokers to successfully provide their clients with market information and their expertise.

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  • ) September 27, 2009 -- Movoto.com (www.movoto.com), today announced the expansion of the company's online home buying solution to include property listings in the Tucson, Arizona area. Movoto.com adds the Tucson real estate market to the growing list of regions where Movoto's "start to finish" home buying solution is available to real estate consumers. Movoto's inclusion of Tucson homes for sale listings increases the over 37,000 Arizona homes for sale listings already live and available on Movoto.com.

  • ) November 19, 2008 -- Fizber.com, a U.S. real estate website, has recently entered into an agreement with Trulia.com, a residential real estate search engine, to create a co-branded online real estate section powered by Trulia's innovative search technology.

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  • ) November 21, 2008 -- Fizber.com, the U.S. leading real estate property listing website, announced one of the stars to be officially given the name of Fizber.

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  • ) March 26, 2009 -- Paso Robles real estate agent and broker Kristina Wesley has joined the distinguished team of professionals at Prudential Hallmark Realty in Paso Robles, CA. A broker and Realtor®, Kristina brings over eight years of experience in the real estate market, as well as a background in real estate office management.

  • ) March 2, 2010 -- 2M Realty has added a new feature to its website that monitors changes to Houston MLS listings. Houston real estate buyers can now get automatically notified by email when the asking price or listing status of a property changes. This feature helps consumers keep current with their favorite properties and allows them to act fast if the price or status change is to their benefit or disregard a property when it is no longer for sale.

  • ) December 9, 2008 -- Fizber.com, the leading real estate property listing website in the United States and ModelHomeTour.com, a California-based website created by the Building Industry Association of Southern California (BIA/SC) have come together to offer the largest online inventory of new home community listings in the country.

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  • ) December 9, 2008 -- In a market where 50% of San Diego real estate sales are foreclosed homes, Surf Foreclosures has launched today to provide the most comprehensive, free Foreclosure Search Tool to San Diego home buyers.

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  • ) December 22, 2008 - Fizber.com - a widely known in the US real estate classified website - is happy to announce that innovative and handy functionality for visual presentation of average house pricing and neighborhood information has gone live. Take advantage of Fizber's cutting-edge and highly reliable opportunities of district valuation to empower your real estate property search.

  • ) September 2, 2009 -- The website, www.dreamhomesdot.com is an international luxury property website that helps you to find or advertise your luxury real estate to a global audience. Dreamhomesdot.com specializes in advertising and marketing luxury real estate around the world through real estate agents and brokers uploading their luxury properties, on behalf of their clients, onto www.dreamhomesdot.com in order to find a buyer.

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  • ) January 8, 2009 -- CellSigns, Inc today announced that Coldwell Banker Burnet, a leading real estate brokerage serving Minnesota and western Wisconsin, has launched three phases of a new mobile real estate information service that gives home buyers convenient access to local home for sale information using CellSigns' Mobile Agent™ tools.

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  • ) September 18, 2009 -- Movoto.com announced expansion of their unique service to home buyers in Oregon and South Washington today. Residential real estate buyers can now use Movoto.com to access active homes for sale listings in Oregon and South Washington communities including the Portland, Oregon metro area. In addition to homes for sale listings, Movoto's comprehensive service allows real estate buyers to be introduced to a local experienced real estate agent from an established neighborhood brokerage when they are ready to buy or sell a home.

  • ) November 12, 2008 -- RE/MAX of New Jersey has a new search tool to help home buyers find amenities close to homes for sale in New Jersey. The new tools were launched with assistance from real estate technology tools company Onboard Informatics. In addition to weather, employment, and health information already on the web site, home buyers can now find amenities close to home, which includes local schools, hospitals, and churches.

  • ) October 28, 2008 -- While many real estate companies are struggling in today's economy, Fizber.com continues to experience rapid growth as the U.S. largest FSBO marketplace. Traffic to the site increased 12% in September, which generated more than 30,000 unique visitors and over 4 million page views on the site.

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  • ) August 12, 2009 -- Movoto.com announced coverage of the residential real estate market in the Chicago, Illinois metropolitan area today. Real estate buyers can now access over 90,000 active homes for sale listings in Northern Illinois communities using Movoto.com. The company offers a complete solution for consumers, helping real estate buyers from start to finish through the process of buying homes for sale.

  • ) July 30, 2009 -- How can selling homes lead to building homes for the homeless? That's the challenge that Barbi Bistrowitz, founder and president of VirtuallyShow.com, set for her team. "When I first started my business in 1992, I was only focused on making a profit," states Ms. Bistrowitz. According to Barbi, the recent housing crisis and economic downturn, had her rethink her profit only focus and come up with a business model that could really help families get decent housing. At the same time Ms.

  • ) September 24, 2008 -- ForeclosureRadar, which helps REALTORS® and professional investors participate confidently in the foreclosure process with accurate, timely information and tools, today released a new version of its FLX foreclosure property search solution. FLX - which functions just like an IDX search derived from the Multiple Listing Service - is available for real estate broker and agent websites as a free benefit with a standard ForeclosureRadar subscription.

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  • ) October 29, 2008 -- Free, no commission For Sale by Owner (FSBO) listings on RealtySpace.com are not just effective, according to two recent studies, FSBO listings make good economic sense. RealtySpace.com is now offering no commission home sales listings free.

  • ) October 5, 2009 -- GlobalNewHomes.com, the Web's largest free search directory of new real estate, announces its recent launch. Now, people can search for new developments and condos for sale on one comprehensive site. To celebrate its launch, Global New Homes is featuring a contest, with a grand prize of $1,000.

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  • ) July 1, 2009 -- eppraisal.com, a consumer-focused home valuation and real estate information site, today announced the launch of a new version of its Real Estate Professional Directory. This updated service gives real estate professionals one location to list their business profiles not only on eppraisal.com, but also on Google Maps, Yahoo! Local, Yellowpages.com, and 80 other search engines and local directories.


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  • ) August 6, 2009 -- GorillaState, a real estate technology company, today announced the introduction of several new Web 2.0 products for real estate brokers, agents and teams. These new application platforms include GorillaRouter, GorillaDevelopments and full service Broker Websites.

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  • ) October 31, 2008 -- Blevins Wist Real Estate, the Maryland-based real estate sales and consulting company of Keller Williams Realty agents Michael Wist and Matthew Blevins, has recently launched the upgraded version of their company's website (blevinswistrealestate.com), which now features real-time updates to listings of Maryland homes for sale and full user search capabilities.

  • ) August 21, 2009 -- NationalBLS, the buyer listing service, announced the debut of their website located at www.NationalBLS.com. NationalBLS hosts a web-based platform where pre-approved home buyers and investors can anonymously post their home requirements, and discover eager sellers and unlisted properties.

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  • ) July 2, 2009 -- RE/MAX recently introduced an extensive redesign of its popular Web site, www.remax.com, geared to meet the challenges of the current real estate market. In its new and improved form, the Web site should be especially welcome in major metropolitan areas, such as the Chicago real estate market.

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  • ) February 16, 2009 -- One of the biggest challenges, and highest priorities, in the real estate industry is to have a comprehensive online marketing presence. The cost and skill level needed to provide these ever-expanding services are difficult to meet for many real estate professionals. RealeFlix® is now open to provide a true video real estate listing platform and tools to integrate online media, distribution, management, and monitoring services for real estate professionals and sellers.

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  • ) March 18, 2009 -- Prudential Locations announced today the launch of a new online military relocation guide tailored specifically to active duty military moving to Oahu: Military Relocation Guide For Oahu, Hawaii. The interactive guide invites users to get to know their new surroundings as well as to find a home best suited to their needs.

  • ) March 26, 2009 -- Finding Homes for You, Inc. became the first real estate company in the St. Louis area to launch the "Homes for Sale" GPS mobile application for mobile phones. The mobile technology, powered by Smarter Agent, uses mapping capabilities to determine user location and provide St. Louis and St. Charles real estate information and listings for all homes for sale in a designated radius. The program also works on phones without GPS, and allows the consumer to search for real estate in a particular area other than their current location.

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  • ) April 17, 2009 -- In a ground-making move, CyberCity 3D, Inc. and Prudential California Realty's Cyber Advantage Referral Services have inked a deal for the first 3D property advertising program.

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  • ) August 5, 2009 -- Z57 Inc., a real estate online marketing company, announced a 115% increase in client acquisition for the first half of 2009 as compared to the first six months of 2008. This statistic supports the fact that real estate professionals nationwide find added value in choosing an experienced, one-source personal Web marketing company. With Z57's AE Premiere and Pro websites, Z57 offers a traffic guarantee which provides a money back guarantee if someone does not receive 60 unique visitors in 60 days.

  • ) March 31, 2009 -- Though some reports in the news media might suggest otherwise, people are still buying and selling homes. In fact, during 2008, more than 66,000 homes changed hands in the metropolitan Chicago real estate market, according to data compiled by Midwest Real Estate Data, LLC (MRED).


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  • ) May 12, 2009 -- Z57, Inc., a leading provider of real estate online marketing, announced Q1-09 client acquisition is up 125% over Q1-08. This 3-digit percentage increase is proof positive that Z57's real estate clients recognize the need for an experienced, one-stop source for their Web marketing. For over 10 years Z57 has provided REALTORS® nationwide with top-performing, professionally branded websites. In addition Z57 stands behind their AE Premiere website with a guarantee of 60 unique visitors within the first two calendar months or the site is free.

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  • ) October 6, 2008 -- Beginning this month, the Southern California MLS (SoCalMLS), one of the nation's largest Multiple Listing Services (MLS), becomes the newest major MLS to begin displaying detailed information about recently sold properties on REALTOR.com®. As a result, consumers can now access actual sales prices within 24 hours of a sale's closing, review property details and photos, and find the transaction's listing and buyer's agents for thousands of Southern California properties on REALTOR.com®, the #1 homes-for-sale Web site.

  • ) October 9, 2008 -- Design To Market Home Staging delivers success in Cincinnati's competitive real estate market. Jo Potvin, owner of Design to Market, Greater Cincinnati's premier home staging company, sees an uptick in interest from sellers and listing agents looking for a competitive advantage in a tight housing market. "Everyone wants their home to stand out. Professional home staging gives sellers in every price point an edge over other homes on the market -- a real bonus when the market is dragging."

  • ) October 16, 2008 -- Trulia, the best place to start your real estate search, has launched the Trulia Partner Program to enable trainers, small and mid-sized brokers, MLSs, associations and publishers to promote the Trulia Pro marketing solution to their members and visitors, while generating additional revenue.

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  • ) December 10, 2008 - Fizber.com, the real estate property listing website, forms a partnership with Help-U-Sell® Real Estate, the nation's best provider of professional licensed real estate services. With this partnership, Fizber.com will showcase Help-U-Sell® Real Estate properties on the Fizber.com website providing Help-U-Sell® Real Estate advertisers with increased exposure.

  • ) April 6, 2009 -- Real estate agents looking for a powerful cost-effective tool to manage their online reputation can now create a free profile at AgentWorld.com. The site provides many of the core features of social networking; including profiles, blogs, photos, and videos but avoids the time-wasting features of typical social networks that are geared more toward generic socializing with friends.


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  • ) September 9, 2009 -- Many Washington real estate investors pass over investment opportunities too easily says Incolo.com founder James Hua. Homes that have been on the market a long time usually have cosmetic problems that mask their real potential. That spells opportunity for savvy buyers.

  • ) May 6, 2009 -- Austin real estate company Regent Property Group, LLC has released a new version of their Austin home search tool allowing users such as homebuyers and investors to search specifically for Austin foreclosures. With this powerful new search tool, homebuyers can quickly find Austin foreclosures for sale in the greater Austin area. To conduct a custom search for Austin foreclosures, click on this Austin home search, enter detailed search criteria, and then specify whether the home/s will be "Foreclosure/REO's" under "Step 3: Property Features".

  • ) April 13, 2009 -- Prudential Realty's Cyber Advantage Referral Program connects Prudential and outside agents with relocating buyers in need of representation. Thanks to the CyberCity 3D/Cyber Advantage agreement, this system will now also support inquiries generated from 3D real estate posted on Google Earth™.

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