) March 10, 2009 -- Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that Indian marketers will have access to its technology through the formation of a new company Alterian India, in which Alterian plc has a significant investment. Alterian India will act as the Company's master distributor across India, with exclusive rights to sell Alterian's award-winning products to Indian organizations.

) April 2, 2009 -- Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced the availability of Analytical Dashboard, a new application designed specifically for business users to monitor and explore key indicators of marketing performance.

) January 12, 2009 - Alterian (LSE: ALN), a leading international integrated marketing platform provider, today announced that Jaguar Land Rover will use Alterian Content Management to manage its global websites. Jaguar Land Rover will use the platform to support its global markets, giving communication professionals editorial control over local website copy to engage customers and generate increased sales.

) March 3, 2009 - Alterian (LSE: ALN), a leading international integrated marketing platform provider, and Lokion, a full-service design and interactive agency, announced a partnership through which Alterian Content Management will be available to Lokion's customers. The first joint client, Stephens, Inc., a privately held, full-service investment banking firm, went live with its website, www.stephens.com in Fall 2008.

) August 18, 2009 -- The newspaper industry is in a transitional time, with a number of well-read publications moving to online content only, and others disappearing from the landscape altogether. It is now more important than ever for news organizations to get the best return on investment for their marketing efforts. As a result, the Milwaukee Journal Sentinel has turned to Alterian's integrated marketing platform to automate its marketing campaigns, utilizing targeted segment analytics to increase the number of new subscriptions.

) September 30, 2009 -- Today, Alterian reported that its integration of Techrigy Inc, acquired in July 2009, and product and infrastructure investments in Alterian SM2, the leading Social Media Monitoring tool it acquired through the Techrigy acquisition, has helped it to add a stream of over 70 new brands in this fast-moving market since the acquisition. This is an increased rate of sign up of new customers in addition to that achieved by Techrigy prior to the acquisition. Also, over 1,500 brands have signed up for the SM2 Freemium evaluation version of the software over this period.

) November 2, 2009 -- Today, Alterian reported that it is forging ahead and exhibiting strong growth in the Web Content Management market, having added 125 new Alterian Content Manager customers since acquiring Mediasurface plc in July 2008. Alterian Content Manager is the Content Management System (CMS) behind more than 500 customers worldwide, including WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis.

Alterian Logo

Since announcing last week's acquisition of social media monitoring leader Techrigy, integrated marketing platform provider Alterian has noticed a remarkable uplift in customer interest. (PRWeb Jul 22, 2009)

Read the full story at http://www.prweb.com/releases/2009/07/prweb2670494.htm

) September 23, 2009 -- Alterian (LSE: ALN), the leading international integrated marketing platform provider, today announced the results of a recent research study revealing that the emergence of new social media channels is forcing organizations to radically rethink and evolve their marketing techniques. The study explored the shifting marketing landscape and increasing importance of true customer engagement and was conducted among marketing professionals at Alterian's recent Engaging Times Summit in Chicago.

) October 19, 2009 -- Alterian (http://www.alterian.com/) (LSE: ALN) the leading international integrated marketing platform provider (http://www.alterian.com/products.aspx) today announced the launch of the Social Media Marketing Council (SMMC) an independent committee designed to ensure the responsible use of social media and associated data by commercial organizations. This new council has attracted leading figures from the business and marketing worlds to ensure that data collected by companies through social channels is used ethically and responsibly.

) October 1, 2008 -- Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced that The Motley Fool, Inc. has implemented Aprimo's Enterprise Campaign Management to reduce the cost to acquire and grow its subscriber relationships.

) March 18, 2009 -- At WebTrends Engage 2009, two of the data management architects for Barack Obama's presidential campaign will discuss how marketers can employ the sophisticated data-mining techniques that helped Obama win the White House.

) January 8, 2009 -- Merkle, one of the nation's largest and fastest growing database marketing agencies, announced it has been selected by The Limited to support its nationwide integrated customer marketing programs. With the multi-year agreement, Merkle is providing a comprehensive marketing database infrastructure, database marketing strategy, advanced analytics, and data-driven customer insight, which will enable the retailer to make more informed decisions and optimize its marketing efforts across all multichannel direct-to-consumer campaigns.

India, Republic of - Analyze-it Tech. is a privately owned UK based company working from offices in New Delhi and now Australia. Our employees are experts in the data, marketing and technology. We develop, sell and support a portfolio of leading data integration, descriptive and predictive analysis and campaign planning, management and marketing automation solutions that integrate to deliver Intelligent Marketing.
To describe Analyze-This as a data-warehouse or simply an analytical tool or a CRM tool is merely limiting the scope of Analyze-This. Analyze-This is a bundle of various tools that helps the user to analyze and visualize his data in all the possible fashions and find out the hidden patterns within the data.

) September 9, 2009 -- The era of the traditional Web 2.0 website is gone. In today's social economy, marketers must embrace the new era of the Engaged Web by creating dynamic, measurable web experiences that attract the right audiences and drive them to action. To help marketers capitalize on their website traffic, EPiServer, the world's fastest growing provider of platforms for Web Content Management (WCM) and online social communities, today unveiled EPiServer Marketing Arena. The powerful new release of integrated marketing modules and services let users quickly create, manage, monitor and optimize web campaigns to generate relevant traffic and sales leads.

) October 15, 2008 -- Even as the global economy falters, spending on paid search advertising remains on a growth trajectory, expected to reach more than $26.8 billion by 2009. New data shows the largest search marketers would spend even more if they could, according to a recent study by JupiterResearch, a Forrester Research company, commissioned by Marin Software. The data reveals that 92% of large search marketers would increase their pay-per-click (PPC) spend an average of 22% if major technology and management impediments were resolved.

) April 13, 2009 -- For marketers looking to incorporate social media into their marketing mix in 2009, the challenge of how to get started still remains for most. With Sway's Shoutlet - a comprehensive social media marketing tool - combined with a customized training package, marketers can execute their own Web 2.0 campaigns and take advantage of the impact social media marketing provides, quickly and easily.

) October 22, 2008 -- L2, Inc., The Campaign Technology People, today announced that the newest version of Fuse™ is available through a new Channel Program for printers and creative agencies. The original software as a service (SaaS) for multi-channel, and cross media marketing is now available at recession-proof rates. Fuse delivers web-to-print, VDP, Email, and Personal URL campaigns, to give printers and creative agencies the immediate ability to become full service providers of digital services.

) September 9, 2008 -- Maxymiser, the online content optimisation specialist, today announces an extension to its existing product portfolio with the launch of its new email optimisation software.

Maxymiser Email Marketing Optimisation Software

) November 11, 2008 -- L2, Inc., The Campaign Technology People, today announced that the newest version of Fuse™ has given the company a strong market momentum and tripled its customer base. Fuse is the industry's first fully integrated, software as a service (SaaS) solution for multi-channel, and cross media marketing and has been received well for its cost-saving power and price point -- giving excellent power and value to media and print customers. The new Fuse SaaS has captured wide interest and led to a 300 percent growth in the L2 customer base in 2008.

Analyze-It Technologies, with its state-of-the-art business intelligence software Analyze-This, is now venturing into handling database process management, where in we would be able to provide end-to-end solution to our clients right from handling and managing their databases, database planning, database cleansing, data de-duping, data re-engineering, data massaging and cleansing and providing beautiful reports in both grid and graphical formats.
Analyze-This is a powerful, fast and easy-to-use analysis and visualization application designed for analysts and marketers. Analyze-This harnesses customer and transactional data from any touch-point or channel across your organization to create, build and maintain your customer insight and customer intelligence.

) December 1, 2008 -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it is broadcasting Email Marketing Today, a fun and informative podcast hosted by Listrak's email experts Ross Kramer, CEO, Matt Elliott, Director of Client Services, and Brent Shroyer, Product Manager. Every Thursday afternoon, Ross, Matt, and Brent get together in Listrak's state-of-the-art broadcast studio to discuss the issues that matter most to email marketers - deliverability, reputation, list acquisition and management, design and content best practices, segmentation, and other ways to enhance campaign performance and increase ROI. To subscribe, visit http://www.listrak.com/podcast/.

) September 22, 2009 -- Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation solutions, today unveiled the latest version of its award winning platform, expanding the value of marketing automation to customers by delivering an end-to-end platform for developing leads and delivering predictable revenue growth.

) February 14, 2009 -- Marketing automation vendor Pardot has chosen Port25's PowerMTA solution, a powerful Mail Transfer Agent (MTA) used by many top email providers, for best-in-class email functionality and deliverability. Pardot's marketing automation platform, Prospect Insight, provides a turbo-charged email engine with the security of Port25 running behind the scenes. Port25's PowerMTA solution ensures that Prospect Insight users have access to the most advanced authentication and compliance tools in the business, helping legitimate marketing messages meet deliverability challenges head on and blast through to the inbox.

) August 17, 2009 -- Visible World, the leader in targeted television advertising, today announced its partnership with Acxiom, Experian, and Nielsen to enable automated data-driven targeting for television ads through Visible World's open data exchange standard.

Visible World

Notably, this is the first time that these industry-leading data companies have been brought together to deploy their existing data and data segmentations for use in television advertising.

) June 16, 2009 -- New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms.

) November 7, 2008 -- Toronto-based Single Entry Point today announced that it's beginning its long-awaited search for qualified channel partners and resellers across North America and Europe.

"Through our fine-tuned Channel Partner program, we're offering the top digital marketing agencies, web design firms, software development companies and consulting organizations a rare opportunity to bring unrivaled expertise onto their team," stated Mike Lascut, founder of Single Entry Point.

Channel partners of Single Entry Point will immediately be able to bring their clients enterprise-level expertise in search engine marketing, email marketing and web analytics at extremely competitive rates without the need to hire new staff.

) November 2, 2009 -- Lyris, Inc., the online marketing expert, today announced it will be exhibiting at ad:tech New York, the world's leading interactive marketing event that focuses on helping marketers strive for new ideas and game-changing strategies to drive business results. At the event, Lyris will highlight how marketers can benefit from the power of integrating email marketing with social, mobile and analytics capabilities.

) October 13, 2008 -- Ifbyphone, the innovative telephone application platform company, today announced that marketers will now be able to integrate direct-response call data with Web-based advertising information available from Google® Analytics*, making it possible to gauge the overall effectiveness of a lead-generation campaign.

) October 24, 2008 -- Business Development Solutions, Inc. ("BDS") announces the publication of a customer data integration case study outlining its implementation of SingleVision® software for Conner Strong.

Conner Strong, the 18th largest privately held brokerage and 31st largest insurance brokerage in the country, is a leading provider of property and casualty insurance and employee benefits products and services. BDS is the developer of SingleVision®, the customer data integration software application that links organizational and contact information from separate data silos in order to provide a single customer view.

) December 15, 2008 -- Clarabridge, the leading provider of text analytics software used by many Fortune 1000 companies to improve customer experience management (CEM), today announced a partnership with Teradata Corporation (NYSE:TDC), the world's largest company solely focused on data warehousing and enterprise analytics. This partnership brings together technologies in unstructured text mining/analytics and enterprise data warehousing.

) January 7, 2009 -- With increasing numbers of business failures and the harsh financial realities of the current economy in mind, today, Rapid Progress Marketing and Modeling, LLC (RPM²) announced a relevant new series of data mining and predictive modeling training courses for Internet Marketers and Direct Marketers. Concurrent with the announcement, RPM² has released its 2009 schedule of training course dates for Tampa Bay, Dallas, Houston, Atlanta and Miami.

) May 4, 2009 -- Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, today announced a data warehouse solution based on Greenplum Database and EMC® CLARiiON® networked storage systems. The solution greatly increases performance and scalability of large-scale data warehouse systems.

) June 28, 2009 -- Zrinity, Inc., a leading provider of commercial-enterprise solutions for marketing and transactional email, announced today that Franklin Covey Training and Consulting--the global pioneer in leadership training, effectiveness consulting and productivity tools--is standardizing its email marketing programs on Zrinity's on-premise platform.

Franklin Covey Training and Consulting implemented Zrinity to centralize and manage the email communications of its 1,000-plus global sales reps. Sales reps were using multiple outsourced email service providers to send out sales communications, making it impossible to manage and enforce corporate communication policy.

) October 28, 2008 -- World leading walking and cycling holiday specialist, HF Holidays, has chosen SAS® Marketing Automation software as the foundation for improving its marketing communications. SAS’ customer-centric marketing software will enable HF Holidays to create better targeted direct mail campaigns and e-newsletter offers to its customers, based on accurate customer data. Using SAS, the company aims to accelerate growth by an additional 5-10 percent within the next 5 years through better targeted mailings.

) December 10, 2008 -- Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, today announced that Greenplum Database is a part of the EMC® Data Warehouse/Business Intelligence/Analytics Competency Center, strengthening its support for EMC CLARiiON® and EMC Symmetrix® networked storage systems environments. Greenplum plans to engage with EMC in co-engineering to provide optimized storage area network (SAN) solutions that addresses emerging challenges related to data warehouse and business intelligence deployments.

) February 17, 2009 -- Moderandi Inc., creator of revenue generation software and tools for marketing consultants and business leaders, today announced that it has entered into a strategic partnership with Ad Giants, LLC, a Dallas, Texas based online brand-management and marketing-services provider.

Marketing Tools for Consultants

) June 25, 2009 -- The Philadelphia Inquirer and Daily News selected Marketing G2 to automate their marketing process with its Open Intelligence and G2 Discovery database marketing solution. The Inquirer and Daily News successfully implemented the G2 Discovery solution within 90 days, and today, dozens of campaigns are executed to support their subscriber acquisition and retention efforts. As the newspaper industry's leading database-marketing service provider, Marketing G2 (MG2) offers newspapers unparalleled tools to meet the demands of a rapidly changing industry with data-driven applications and marketing services.

) October 6, 2008 -- Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, announced today at SMX East that it has a new weapon for online marketers to use in their quest to monetize search: the ability to find out when one search engine is sending a stream of qualified traffic not duplicated by any other search engine.

Longtail Report