) June 5, 2009 -- Reality Digital, the leading provider of brand focused social network software for businesses, has been awarded a place on the Red Herring North America 100 List as one of the companies that will lead the next wave of industry innovation.
Reality Digital delivers software products and a hosted service platform for storing, sharing, managing and monetising user generated content such as video, photos, games and text and the company's Harmony solution is an easy-to-use, self-serve social media solution for SMBs.
Harmony enables brands to build, configure and manage online communities to develop brand awareness, enhance audience engagement and generate revenue.
Solutions such as Harmony allow users to build from scratch an entire site akin to a video social network filled with the latest digital media and User Generated Content (UGC) along with social networking capabilities. Such sites offer a unique opportunity for brands to communicate and engage directly with their target audience.
Robert Proctor, Head of EMEA at Reality Digital explains, "It is a real achievement to be listed in the Red Herring top 100 companies list. A brand's relationship with its customers is key to its success, an element which has become increasingly important in the current financial climate. Solutions such as Harmony are perfect for smaller businesses that may be new to social media and are looking to build buzz and brand loyalty amongst their customers."
Online communities can be utilised to raise awareness, generate buzz and interest, encourage interaction and involvement, and maintain an ongoing dialogue, unlike traditional advertising campaigns that reach an abrupt end, empowering the consumer. Used well, a white label social network enables innovative brands to capture their customers' imaginations and allow them to drive and enforce the brand message.
Harmony is built on the enterprise-scale Reality Digital OpusTM core technology platform. Harmony customers benefit from its seamlessly integrated broad-based digital media engine, popular social networking features and comprehensive content moderation and site analytics tools.
For more information visit Realitydigital.com, or call 01858 411600.