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) May 12, 2009 -- They are called 'search magnets,' websites built for maximum search engine rankings. The company building them is Community Builder Promotions (CBP), www.CommunityBuilderPromotions.com.
The brainchild of a former marketing and advertising executive, CBP builds online magazines, online brochures, single product and product category sites intended to rank high in search engines.
More and more people are using search engines
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One of their sites, www.HDCameraGuide.com, ranks page 1 organic for important search terms including HD camera, and best HD camera, as well as many branded and camera model-specific searches.
"HD Camera Guide achieved immediate success in major search engine organic (free) rankings, within a few weeks," states Morgan MacKenzie, company spokesperson. "The reality is that most company websites are not properly optimized from day 1, and too much money and time is spent trying to correct that flaw. Trade magazines also suffer this problem. Many online magazines are little more than the print version put up on the web. Page 1 on Google, Yahoo or other search leaders is still the most important real estate on the web, and for many, it's not a part of their original website-building blueprint."
How do they do it? Well they're not about to reveal their strategy, except to say it works. Using it, B2B companies and trade magazine publishers can save the tens of thousands of dollars it costs for an SEO expert or agency to try and increase rankings via a series of efforts, many of which never achieve the goal.
Instead, Community Builder Promotions builds sites from the ground up that achieve desired SEO. They don't tamper with sites that have already launched, but instead use their search magnet strategy to build sites that find new viewers via search and drive traffic to existing sites, typically in greater numbers.
"More and more people are using search engines" states MacKenzie. "It's becoming the entry point for the whole world, especially those seeking information. If your site isn't in the first few pages, you can buy your way onto them, but for some, it's a very costly road to go down."
In his Ad Sales Blog, Josh Gordon writes: "There is a new strategy for publishers looking to capture ad dollars heading for search. This is very important now that search accounts for 41% of all online advertising dollars.
The idea is for content publishers to build websites that act as search magnets by targeting an individual product category. Publishers then sell sponsorships to advertisers who are targeting that category. By mixing editorial and advertiser content into one heavily optimized website, enough information is aggregated that search engines, looking for key words unique to a product category, cannot resist it.
The effect is that content posted on the site, including the advertiser's content, rises on Google searches…"
For more information on search magnet websites for B2B companies and publishers that achieve high search engine ranking quickly, contact Bob Lipp at Community Builder Promotions today.
The direct phone and email address appear on the contact page of the site www.CommunityBuilderPromotions.com.
In a hurry to find out more? Call 516-829-0406 or email blipp (at) communitybuilderpromotions (dot) com