Searching for Talent Via Social Networks NAS Interactive Helps Position Organizations to Reach Broader Audiences

) January 29, 2009 -- NAS Interactive, a division of NAS Recruitment Communications is expanding its offering in the fast-growing field of social networking.

Social networking sites such as Facebook, MySpace, LinkedIn, Twitter and Tagged have become a cultural phenomenon not restricted to age or computer proficiency. College students, working parents, seniors, executives, professionals…57% of all active online users--over 130 million people--are members of at least one social network. And that makes these sites fertile ground for recruiters.

Since their introduction, social network sites have attracted millions of users who share common interests

This is where today's HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.

<!--
numquotes=2;
quote_index = 0;
quote_naptime = 1000 * 4;
quote_timeout = 0;

function sequentialQuotes()
{
var i;
for( i = 0; i < numquotes; i++ )
{
document.getElementById( "quote_"+i ).style.display = "none";
}
quote_index = quote_index + 1;
if( quote_index >= numquotes ) { quote_index=0; }
//alert( quote_index );
document.getElementById( "quote_"+quote_index ).style.display = "inline";
if( enable_random )
{
quote_timeout = setTimeout( "randomQuotes()", quote_naptime );
}
}
function randomQuotes()
{
var randQuotId;
var i;
for( i = 0; i < numquotes; i++ )
{
document.getElementById( "quote_"+i ).style.display = "none";
}
randQuotId = Math.floor( Math.random() * numquotes);
//alert( randQuotId );
document.getElementById( "quote_"+randQuotId ).style.display = "inline";
if( enable_random )
{
quote_timeout = setTimeout( "randomQuotes()", quote_naptime );
}
quote_timeout = setTimeout( "sequentialQuotes()", quote_naptime );
}

randQuotId = Math.floor( Math.random() * numquotes);
//alert( randQuotId );
document.getElementById( "quote_"+randQuotId ).style.display = "inline";
enable_random=false;
if( enable_random )
{
quote_timeout = setTimeout( "sequentialQuotes()", 1 );
}
-->

NAS's Social Networking Employment Brand Interface helps HR organizations tap into this powerful Web 2.0 environment by helping them extend their Brand Presence using social networking sites (SNS).


"Since their introduction, social network sites have attracted millions of users who share common interests," said Patty Van Leer, Senior Vice President of NAS' Interactive Division. "This is where today's HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space."


To find out more about NAS' Social Networking Employment Brand Interface please contact Patty Van Leer at pvanleer@nasrecruitment.com.


NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.


###

<!--

Similar entries

  • ) April 27, 2009 -- NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with LinkedIn to present "Using Social Networking as Part of Your Talent Sourcing Strategy," a special webinar to be hosted May 5th at 2:00 p.m. EST.


    Kevin Hawkins, National Internet Strategist for NAS, and Brandon Salom, Partner Relationship Sales Manager for LinkedIn, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully using these powerful Web 2.0 environments to reach candidates, as well as how to use LinkedIn's platforms and solutions.

  • ) May 11, 2009 -- A brand new conference -- Social Media In Recruitment -- will take place in London on the 16th July 2009.


    The conference has been programmed by Online Recruitment Specialists, Web-Based-Recruitment.com, to help Recruiters understand exactly what Social Media is and how it can be of benefit to them.

  • ) July 14, 2009 -- A recent Borrell Associates assessment of more than 100 social networking sites reveals that almost 20 percent of their advertising comes from local businesses and marketers. The amount projected to be spent in 2009 comes to $641 million out of $3.26 billion across 118 social networking sites surveyed.

    2009 Social Networking Ad Spend Share, Local vs. National

  • ) February 9, 2009 -- FaithOut.com, a brand new Faith Based Social Network intended to be a Christian Facebook Alternative, launches this week with much excitement. Soft launch began at the beginning of October 2008 and already more than 5000 have joined the new website. FaithOut is a faith based social utility that connects people around their church, ministry, region, school or workplace. Users can upload all their favorite photos, tag their friends and family, share videos and music, and find others around similar spiritual interests.

  • ) August 23, 2009 -- Marketing campaigns that incorporate a brand focused social network are more effective due to the increasing popularity of social media according to Reality Digital, the leading provider of social networking application software for brands and businesses.


    Reality Digital have indicated that marketing campaigns that integrate social media activity, such as a social network dedicated to a brand, are far more influential in reaching out to key audiences than those that only focused on media content advertising.

  • ) August 7, 2009 -- User generated content (UGC) competitions are a strategic way for brands to attract and engage consumers whilst establishing a new community centred around their brand according to Reality Digital, the leading provider of brand focused online community software.

  • ) May 21, 2009 -- Growing numbers of companies are now considering implementing, or have already included social media initiatives into their marketing campaigns. When compared to traditional marketing methods, utitlising digital media is a cost effective way to extend brand presence, globally. Offering white label social network platforms, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, enables businesses to build, configure and manage their own, brand-safe online communities.

  • ) September 6, 2009 -- Brands looking to utilise social media in their online marketing efforts don't need to build a whole new website for that purpose, as social media features can be easily incorporated to an existing site framework according to Reality Digital, the leading provider of online community software for brands and businesses


    Social media has become one of the most efficient ways of crowd sourcing consumers, and therefore an effective method of marketing on the internet. Many brands have looked to engage their consumers and fans of their brand using social networks such as Facebook and Twitter.

  • ) April 2, 2009 -- Social media usernames are the new domain names: once a username is registered, it is unavailable to anyone else. Individuals and companies can now check username availability at the top social media sites with a free app that launched on April 1, 2009 from Namechk.

    check username

  • ) September 17, 2009 -- Using social media to market your products or services is a must in today's changing media landscape. As the world migrates daily toward a habit of consuming their media via on-demand, anytime access, traditional advertising and marketing methods are being ignored and tuned out.


    Online social media marketing is where businesses must now go to reach their target audience. Millions of people are flocking daily to Facebook, Twitter, Linkedin, and a myriad of niche focused networks, blogs, and websites. There has never been a better time in history that businesses can reach out and easily find their target demographic.

  • ) July 2, 2009 -- With only two weeks to go until the UK's First Conference on the use of Social Media In Recruitment some of the UK's and Europe's most forward-thinking Recruiters are looking forward to hearing the impressive line-up of speakers.

    Social Media In Recruitment Confernece

    In total there will be nine industry experts covering the following subject areas:


    An overview of Social Media including Social Networking sites, Blogs and Podcasts.
    How social networking sites such as Facebook can be used to get messages to your target audience.

  • ) January 15, 2009 - The OHMCR blog has added the Facebook application to its site, which will allow the social network's members to add OHMCR as a contact and keep up to date with current travel information about Costa Rica.

  • ) August 13, 2009 -- A new virtual assistant service helps savvy businesses capitalize marketing opportunities on social networking web sites. Social networking sites like Facebook, Twitter and LinkedIn are important marketing tools. They can create new opportunities -- but it's important to be consistent -- and that takes time. SocialNetworkingNanny.com to the rescue.

    Get an extra week of social networking assistance - redeem by August 31, 2009.

  • ) October 26, 2009 -- BrightMove, Inc., a leader in Applicant Tracking and Recruiting Software for HR, Staffing and Recruitment Outsourcing (RPO), has released a complimentary White Paper/Field Guide designed to aid recruiting firms and HR departments in getting their Social Media Recruitment efforts in full swing. BrightMove has partnered with Nanci Lamborn, a 20 year veteran of recruiting and HR in writing and designing the guide.

  • ) February 3, 2009 -- Online networking is fast becoming the best way to connect with individuals with similar interests. Franchise Direct , as a leader in adopting the latest IT developments into its business, has set up its own Facebook and LinkedIn groups to allow franchisees, franchisors and entrepreneurs to interact on an online forum. Both groups feature discussion forums as well as regular news updates on the latest developments in the franchising world.

  • ) September 25, 2009 -- Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software for brands and businesses.


    With a vast amount of business and other activities now being conducted over the internet, it has become increasingly important for brands and businesses to maintain a thoroughly engaging and up to date website. Brands should be looking to make the most of social media by incorporating it into their website according to Reality Digital.

  • ) July 29, 2009 -- Companies should be utilising a hosted social network in order to reap the benefits of improved communication, both internally between employees and externally with their consumers according to Reality Digital, the leading provider of web community software for brands.


    An online community can be used to facilitate internal interaction and communication, in an environment where files can be shared and used with ease. A social network presents the possibility for internal horizontal influence, whereby almost every individual within the enterprise enjoy the same level of influence within the network.

  • ) June 30, 2009 -- HR.com announces content integration to members' facebook and twitter accounts


    June 29, 2009, Ernst Morial Convention Center, New Orleans/Booth 933 –HR.com’s new release of their site has added many new social media features including seamless integration to Twitter and Facebook. Now, when a person shares their expertise with others when adding content (blogs, files, documents, powerpoints, spreadsheets, pictures or videos, etc.) on HR.com, they will have an option to automatically alert their networks on Facebook and Twitter about the new content as well as their network on HR.com.

  • ) January 15, 2009 -- allexecutivejobs.com, the UK and Europe's No.1 job site for £50k+ executives, today announces the launch of its premium service for executive recruiters, search firms and employers.


    The new Premium Service provides enhanced job posting options, which include featuring executive jobs on the site's homepage and placing the jobs higher up on the site's search results. The Premium Services also gives recruiters direct access to £50k+ executives through a CV search feature.

  • ) October 21, 2009 -- Heather Herr, Social Media Specialist at leading interactive marketing firm Terralever, will show marketers the bigger picture behind social media in a webinar titled "Social Media: What's the Point," Tuesday, Nov. 3 from 10-11 am PST (11 am-noon MST).

    Herr will share proven social media strategies and explain why a successful social media campaign shouldn't be measured exclusively in terms of ROI. The webinar will feature real-world examples of social media campaigns launched by consumer and business-to-business brands.

  • ) May 19, 2009 -- Toolbox.com, the operator of online communities for professional knowledge sharing, today announced that George Krautzel, co-founder and president, will join a panel of industry experts to discuss how social networking technology is driving business strategy. The panel launches the Executive Master's in Technology Management (EMTM) Symposium at the University of Pennsylvania on May 22, 2009.

    Knowledge Sharing Communities

  • ) July 7, 2009 -- Ventma.com, a global online community, is looking to change the way people view social networking sites. One of the unique features Ventma.com offers its users is the ability to upload a photo of a person or persons face and insert into one of their 14 available flash games. Then save it to their Ventma profile or upload the game to any major social networking site for their friends to play.

  • ) June 1, 2009 -- Passenger, creator of online brand communities that drive customer advocacy and insight, today announced that Andrew Leary, Passenger's founder and chief strategy officer, will speak at Digital Media Summit, occurring June 2 as a part of Internet Week New York. Mr. Leary will participate in a panel titled, "Corporate Social tools: From software to ASP to social - the evolution of enterprise productivity tools" at this exclusive invitation-only event.


    Who: Andrew Leary, founder and chief strategy officer, Passenger
    What: Digital Media Summit, "Corporate Social Tools: From software to ASP to social - the evolution of enterprise productivity tools"
    When: Tuesday, June 2, 10:30 a.m. - 11:40 a.m.
    Where: Westin Times Square, New York City

  • ) July 20, 2009 -- Less than four weeks after its initial launch, Scamraiders.com, a new social networking site focusing on scams and corruption, has received thousands of visits from all over the world. Scamraiders is quickly creating a public service and interactive social media outlet for fighting scams, swindles and all forms of wrongdoing. To date, dozens of members have posted their plights and new members are joining in from all over the USA. Not only is Scamraiders.com rapidly becoming an important "public watchdog" for issues such as court corruption, it intends to continue to spread public awareness about any and all forms of scams and swindles that adversely affect the lives of all in the public domain.

  • ) October 13, 2009 -- Knewdle, LLC announced the release of their social networking platform, Knewdle.com. Knewdle is a referral-hiring tool that uses cash rewards to unleash the power of a professional's trusted network to identify and refer relevant job candidates.

    "The referral-hiring process in most organizations is completely unorganized, and Knewdle brings order to the chaos," said CEO Chris Scocozzo. "Knewdle's process extends employee referral programs beyond employees, enabling professionals to motivate and reward the people who help grow your talent pool. The contingency-based fee structure is completely risk-free - companies only pay when hiring."

  • ) September 12, 2009 -- Linkedin, Facebook, Blogger, YouTube and Twitter Plan a Takeover of Plasmos in "Social Media Unplugged."


    Social Orgs, has just released "Social Media Unplugged." The video shows a social media platoon under the direction of a "Fidel Castro" type leader planning a takeover of an island using all of the social networking capabilities.

    YouTube Is Watching Facebook

  • ) October 23, 2009 -- After building several custom versions of a social networking platform for their clients, SocialABC now offers an open source version of their software. Organizations can build their own social networking web site to interact with their customers and fans online. The software is free to download.

    Perhaps the greatest benefit of social media is its ability to facilitate conversations between brands and their audiences. Many customers and clients not only prefer but often expect to be able to interact with brands they like. They want to communicate with a company and share their feelings and thoughts about it and with others who share the same enthusiasm.

  • ) July 29, 2009 -- Corporate social networking & collaboration platform Noodle is now is available for download from Apple's App Store, putting Noodle within easy reach of any iPhone user.


    Noodle transforms the iPhone into an enterprise tool for mobile communication by integrating the micro-blogging feature within Noodle to allow for easy access and updating of your status via the iPhone. Also, if you're looking for a phone number or email address of a colleague, the iPhone app syncs with Noodle so that all users and contact information are quickly available.

  • ) July 4, 2009 -- Reality Digital, the leading provider of brand focused social media solutions, has indicated that the summer festival period is likely to be followed by an influx in the number of consumers using online video and user generated content within social networks.


    The constant development of technology has meant that recording devices such as camcorders and cameras have become far more mainstream through the combination of their features in new equipment such as digital cameras and mobile phones. Video recording has become more accessible to the consumer, and because they are also much more portable, many people will no doubt look to capture some of their favourite acts at festivals across the world using video.

  • ) August 4, 2009 -- "Castingfirst.net is intended to offers everyone an equal opportunity to interact with entertainment professionals from around the world," said Eric Krim Castingfirst.net co-founder. The site launched in 2007 and has quickly grown to become the leading services for entertainment professionals and was recently redesigned to better meet the need of it's members current and new, providing members the opportunity needed for the future of their career.

    This Entertainment portal takes pride in showcasing great talents from around the world, it's the one stop center for film and music making.

  • ) August 25, 2009 -- Contestants are now lining up around the country to audition for Randy, Simon and someone other than Paula - but now anyone can audition before the entire world with iSing, the worldwide talent show via iPhone and iPod touch. iSing, created by games and entertainment producer Island Labs, enables anyone with an iPhone or iPod touch to record a 30-second audition, publish it, then watch their recording climb the charts as their "fans" vote for (or against) it in this worldwide competition for stardom.

    iSing on iPhone

  • ) August 27, 2009 -- Roger Limon, Calisto100.com founder and CEO, knows students are tired of hiding from their parents, families and bosses on Facebook. As of today, more than two-thirds of Facebook users are out of college. It is no longer the uncensored student community it once was.

  • ) March 4, 2010 -- When it comes to social networking, knowing too much can be a dangerous thing for recruiting professionals and potential employers.

    That's the premise of a new white paper from EmployeeScreenIQ that examines the risks of judging job candidates by their profiles on Facebook and similar sites. Titled "Recruiting with Social Networking Sites: What You DO Know can Hurt You," it's available for immediate download from the background screening company.

  • ) April 8, 2009 -- Interactive Design and Media, a full service website design and Internet Marketing agency, announced the launch of Video Clicks Now, a video marketing and video submission service that helps companies tag, optimize and distribute their video content across the web.

  • ) September 13, 2009 -- A new information website and forum opens to serve the UK. The Man Who Knows (TMWK) was launched in July 2009 to serve the UK's population with useful information. Also it hopes to build a user community of experts volunteering information to those who pose questions on the TMWK forum.


    The Man Who Knows.com (TMWK), the UK's premier source of help for those everyday issues. At TMWK we pride ourselves on being able to offer you information that is relevant, current and most importantly helpful to you!

  • ) March 24, 2009 -- Insite Digital has launched IndiaVoting.com, India's first edutainment site on Indian politics, with current focus on General Elections 2009. Insite Digital is a next generation media company that seeks to create niche internet media platforms catering to diverse audiences.

    IndiaVoting

  • ) October 20, 2009 -- Microsoft Gold Certified Partners speakTECH and NewsGator Technologies today announced a strategic partnership to provide social computing solutions on the Microsoft SharePoint platform.

    With a proven track record in social computing SharePoint implementations, speakTECH, a Microsoft National Systems Integrator, provides the perfect complement to NewsGator's Enhanced Social Computing and Enterprise RSS Applications for SharePoint. The combined solutions and delivery expertise of these companies will further provide organizations with the ability to collaborate on an enterprise-wide level and engage end users with riveting design and dynamic content.

  • ) April 26, 2009 -- Social media outlets are proliferating, and businesses are looking for ways to engage those who are now using Facebook, Twitter, LinkedIn, YouTube and other services as part of their lives. In Maine, Northeast Bank is leading the way among companies embracing Web 2.0.


    Northeast Bank was the first Maine-based financial institution to start using Twitter and has developed LinkedIn and MySpace profiles. The bank has an active Facebook fan page, and it's now teaming up with the creative workings of EepyBird - best known for the Mentos-Coke phenomenon -- on YouTube.

  • ) July 17, 2009 -- Last week Dover Downs Hotel & Casino posted a billboard along Route 50 near Washington, D.C. instructing passers-by to "follow" the company on the social networking site Twitter.

    Dover Downs Hotel & Casino's Twitter Billboard

  • ) August 15, 2009 -- Created by Backbone and KPMG, the PICK 20 is the only national ranking of its kind. Voices.com, a Canadian-based online marketplace that connects voice actors with those in need of voice over recordings, was recognized for its leadership in innovation.


    Embodying Web 2.0 traits and characteristics such as user generated content, facilitation of community, information sharing and collaboration, the Voices.com web service shines as a prime example of what it means to be relevant, useful, and empowering on the World Wide Web.