Syndicate
) October 29, 2008 --
PV Media Group (PVMediaGroup.com)
has launched Premium Access Media (PremiumAccess.com),
a new premium
ad network representing more than 2,000 quality brand name
publishers across a number of tightly focused vertical channels
including entertainment news, gaming and health.
Popular publishers under the Premium Access umbrella include
entertainment news sites LAWeekly.com
(including the widely read industry blog deadlinehollywooddaily.com),
Salon.com
and Mentalfloss.com;
gaming stalwarts such as RuneScape.com,
NinjaKiwi.com
and StrategyInformer.com;
and health sector staples like BabyCenter.com
and Diet.com.
“Premium Access provides fully transparent online
advertising solutions, allowing both publishers and advertisers to
remain in complete control of their brand,”
said Steve Armstrong, CEO of Premium Access. “With
a variety of vertical channels to choose from, advertisers can focus
their campaigns on highly specific markets, while publishers can more
effectively monetize their sites and maximize revenue.”
Unlike other vertical ad networks, Premium Access allows advertisers to
choose only the best-performing publishers within a specific vertical
while avoiding contracts and minimum ad spends. That gives advertisers
the ability to test their campaigns at little risk, sparing them tens of
thousands of dollars in upfront costs.
Targeting features include contextual, behavioral, geographic,
day-parting and advertiser re-targeting, which give advertisers the
ability to track performance by relying on a more economical and
effective alternative to other forms of traditional advertising.
Premium Access Direct, meanwhile, enables publishers
to create, maintain and redistribute their own advertiser accounts so
they can retain a higher percentage of revenues. Premium Access Direct
also allows publishers to create their own private-labeled ad network
that provides a turnkey advertiser management solution.
With Armstrong, president of AdOn
Network, assuming oversight of Premium Access Media, AdOn Co-Founder
and Chief Technology Officer Bhaskar Ballapragada has been promoted to
general manager of the company.
In their new roles, Ballapragada will assume responsibility for
day-to-day operations and overall management of AdOn Network, while
Armstrong manages the launch and growth of Premium Access.
About PV Media Group:
PV Media Group (PVMediaGroup.com),
established in January 2008, combines the resources of three Web-based
marketing and advertising companies:
AdOn Network (AdOnNetwork.com),
founded in 1999, is one of the largest contextual and behavioral
advertising networks online, providing innovative solutions to more than
1,000 national and international advertisers and publishers. Based in
Phoenix, Ariz., AdOn Network ranked 72nd on
Entrepreneur Magazine’s “Hot
500” list of 2007’s
fastest-growing companies in America.
Prime Visibility LLC (PrimeVisibility.com),
founded in 1998, is a leading, full-service Search Engine Marketing
(SEM) firm committed to increasing traffic, sales and ROI for its
clients. Prime Visibility provides integrated online marketing plans and
individually tailored services, including SEO, Pay-Per-Click (PPC),
email marketing, conversion tracking solutions, Web 2.0, Social
Networking, and other SEM services. Based in Long Island, N.Y., Prime
Visibility has developed outstanding revenue growth and is on the 2007
and ’08 INC. list of the fastest-growing
private companies in America and was ranked 16th
in Website Magazine’s list of the Top 50 SEO
Firms for 2008.
Premium Access Media (PremiumAccess.com),
established in 2008, is an innovative vertical advertising network
representing more than 2,000 quality brand name publishers across a
number of tightly focused vertical channels, including entertainment,
gaming and health.
Premium Access provides fully transparent online advertising solutions,
allowing both publishers and advertisers to remain in complete control
of their brand. With a variety of vertical channels to choose from,
advertisers can focus their campaigns on highly specific markets, while
publishers can more effectively monetize their sites and maximize
revenue.