PhotoPublishing Invites Businesses to Sample Photo E-Commerce

) November 4, 2008 -- PhotoPublishing's new website gives businesses a chance to experiment with creating personalized photo products at the company's model online storefront.

PhotoPublishing manufactures and ships personalized photo products, such as press-printed memory books, under clients' brand names.

We provide ready-to-go websites and manufacturing services for businesses of any size, small or large, that would benefit from adding personalized photo products to customer offerings

Sometimes small companies don't have the necessary staff or aren't even sure what software is needed for e-commerce sites, so we make one for them.

We developed the software because we knew photo labs had a need for it and then realized that we could brand it as an e-commerce platform for any business interested in selling personalized photo items online

They were looking all over the country and all over the world for software, and they didn't want to build their own

They told us, 'None of the others were as flexible; none of the others were what we were looking for.'

PhotoPublishing site owners can enjoy complete freedom from order administration

We specialize in expeditiously turning digital images into top-quality photo books and products that exceed the expectations of our clients and their customers.

PhotoPublishing provides branded e-commerce sites for businesses, including photo studios and labs, that want to offer a private line of photo products to their clientele. The custom shopping sites are powered by photo-publishing software originally developed in house at parent company SyNet Media for use by photographers ordering from photo labs.

"We provide ready-to-go websites and manufacturing services for businesses of any size, small or large, that would benefit from adding personalized photo products to customer offerings," said Eric R. Hegwood, president of SyNet Media. "Sometimes small companies don't have the necessary staff or aren't even sure what software is needed for e-commerce sites, so we make one for them."

The new site, located at www.photopublishing.net, offers a 30-day free trial for anyone who signs up for an account. Potential clients can make photo products on a model site with no charges other than for products actually ordered. Users can upload photos to private accounts and experience the full design capabilities of the software, the auto-fill feature that fills a book with photos within seconds and the send-to-friend feature that e-mails links to finished projects to friends for viewing and ordering. No purchase is necessary. There is no fee to sign up for the account, no obligation and no cancellation requirement.

"We developed the software because we knew photo labs had a need for it and then realized that we could brand it as an e-commerce platform for any business interested in selling personalized photo items online," Hegwood said.

Clients, including Fortune 500 companies, are already using the software with positive results. Before finding PhotoPublishing, one nationally known retailer searched extensively for a suitable Web browser solution that would allow clients to view proofs and order memory books. PhotoPublishing's software fit the company's needs and is being used to successfully fulfill client orders.

"They were looking all over the country and all over the world for software, and they didn't want to build their own," Hegwood said. "They told us, 'None of the others were as flexible; none of the others were what we were looking for.'" Photographers looking for studio proofing software will appreciate the convenience of e-mailing links that let clients view their books online. Customers can preview and virtually page through their photo books before ordering and even e-mail invitations that allow family and friends to view and order the finished products.

PhotoPublishing sites can stand alone or mirror the look of a company's existing website. Customers see only the site owner's brand name and logo throughout the site and on the customized packing slips that accompany each order. Site owners are involved to whatever extent they wish, whether they want to approve each order or maintain a hands-off approach.

"PhotoPublishing site owners can enjoy complete freedom from order administration," Hegwood said. "We specialize in expeditiously turning digital images into top-quality photo books and products that exceed the expectations of our clients and their customers."

About PhotoPublishing
PhotoPublishing software was designed to give businesses an easy way to sell high-end, professionally printed memory books, calendars, photo cards and other photo merchandise through privately branded websites. PhotoPublishing provides online sites where consumers can design and order products for themselves or as photo gifts, manufactures those products and ships orders to customers under the site owner's brand name. In addition to eco-friendly prints, memory books and other press-printed products, the PhotoPublishing menu is constantly expanding and will soon include holiday ornaments and specialty photographic items.

Contact:
Eric R. Hegwood
President, SyNet Media
414-727-5128

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