Overlay.TV Gets Fans Singing Along with the Jonas Brothers Online

) December 4, 2008 -- Jonas Brothers, the internationally acclaimed platinum recording artists that first climbed to the top of the charts in 2007, have found a new way to connect with their fans using a new online vocal booth application from Overlay.TV. Starting today, and for a limited time only, fans of the Jonas Brothers will be able to sing-along with the band online to the video for their latest single, "Lovebug," in this first-ever use of interactive video technology.

Sing Along with Jonas Brothers

The band's label, Hollywood Records, and Overlay.TV both refer to the project as a first for online video tools and a new medium for fan interaction. Both companies are looking to extend this capability to other Disney recording artists.

"Response to the Jonas Brothers Sing A Long has been fantastic and bringing fans new, highly innovative experiences within these online video tools provides a fun and engaging way to express creativity and interact with the bands they love," said Brian Ressler, for Hollywood Records. "Kids have always loved singing along with their favorite stars, and now we're giving them a chance to share that with the world."

The Jonas Brothers' Overlay.TV Vocal Booth redefines the meaning of interactivity in online music videos, allowing fans to jump right into the action with their very own rendition of an additional vocal track for their latest single, "Lovebug." All fans need in order to participate is a webcam and a microphone. At www.jonasbrothers.com/singalong/, fans can record their very own vocal accompaniment to the Jonas Brothers and they can do it as many times as they want. Once saved, their submissions are reviewed by our panel for appropriate content, and are then made available to the world on the Jonas Brothers' official website.

Rob Lane, CEO of Overlay.TV, believes that this level of video interaction is an indication of where online video is going.

"Brands have been experimenting with ways to engage audiences through video for years. Traditional approaches to online content are static, and purely consumer-created media is a huge risk for advertisers," said Lane. "This project really does build on the promise of Overlay.TV to engage online video audiences in a whole new way, and now lets them share that experience with the millions of Jonas Brothers' fans worldwide."

The interactive application will be available online at www.jonasbrothers.com/singalong/ on December 4, 2008.

About Jonas Brothers
The Jonas Brothers are a VMA-nominated multi-platinum selling band. Hailing from Wyckoff, New Jersey, Kevin Jonas, Joe Jonas, and Nick Jonas have become a pop culture phenomenon. They have released three albums: It's About Time (2006), Jonas Brothers (2007), and A Little Bit Longer (2008).

About Hollywood Records
The Disney Music Group encompasses all of the Walt Disney Company's recorded music and music publishing operations, including Hollywood Records, Walt Disney Records, Lyric Street Records, Carolwood Records, and Walt Disney Music Publishing.

About Overlay.TV
Overlay.TV is a privately held interactive media company headquartered in Ottawa, Canada. Overlay.TV provides an interactive video platform that enables brands and content owners to better engage audiences through video, integrated interactive widgets, and tools that allow everything from hyperlinks to video-in-video mashups.

Links
Press Room - http://www.overlay.tv/about/press
Electronic Press Kit - http://www.overlay.tv/press_kit/EPK.pdf
Blog - http://blog.overlay.tv/

Similar entries

  • ) June 15, 2009 -- Online video has become a staple of most Web users' media diet, yet very few online retailers have been able to harness the opportunity provided by video e-commerce. Overlay.TV, a leader in user-generated clickable video, is seeking to change that with the launch of its new e-commerce product, Overlay.TV for Retail.

  • ) December 16, 2008 -- Clikthrough Inc., a privately funded interactive audience measurement company specializing in video encoding and analytics, has partnered with Phonogenic Records to debut its era-defining technology in a new single and video by UK chart toppers The Script.

    Clikthrough Theater

    Clikthrough comes to market with never-before-seen video markup and analytics tools designed so that consumers can "Clik", interact with, and explore all available content within a video. This provides content owners and advertisers with unprecedented opportunities to reach, engage, measure, and merchandise to a more engaged consumer audience without traditional commercial interruptions.

  • ) June 1, 2009 -- OW2, the leading consortium in open source middleware, today announced that the open-source application server JOnAS 5 has passed the Java(tm) Enterprise Edition 5 (Java EE 5 (tm)) Compliance Test Suite thus becoming the first OSGi based open-source application server to be Java EE 5 certified.


    JOnAS 5 provides unparalleled management features and full service continuity to large-scale mission-critical applications. The JOnAS platform allows for automated reconfiguration and management with no impact on running applications. Moreover, JOnAS seamlessly morphs into a small footprint embedded server to support emerging application domains such as M2M, Home Automation and RFID.

  • ) September 29, 2008 -- Hold on to your mouse ears because the world's first social network for Disney enthusiasts has launched at DisFriends.com. The website gives Disney fans worldwide a central meeting place to mix and mingle. Members can create their own customized profile page, share photos and journals, and correspond through special interest groups, discussion forums and real-time chat.

    DisFriends.com - Meet. Mingle. Magic.

  • ) February 17, 2009 -- Selena Gomez and Nick Jonas, Most-Voted Favorite Celeb Couple in Celebrity Mania's Poll "Who's Your Most Favorite Couple?" poll, conducted by Celebrity Mania from February 2 to 14, sees Selena Gomez and Nick Jonas winning the No. 1 spot. The result of "Who's Your Most Favorite Couple?" poll, conducted by entertainment online website Celebrity Mania beginning from February 2 to 14 in a bid to celebrate Valentine's Day, has been revealed. Music stars, Selena Gomez and Nick Jonas, who never acknowledge public's belief that they are dating, turned out to be the first Most Favorite Couple, winning the heart of 27% readers.

  • ) September 18, 2009 -- Alternative rock band Abused Romance is the first announced band signed to new label Freeway Records, a division of Freeway Entertainment, which was formed by legendary Russ Regan (former president of Universal Records, 20th Century Records, selling over a billion records) and general partner Kent Jacobs (Police, Kiss, Prince, REM) in August of 2009. Abused Romance is their first band to be signed to their new label.


    Abused Romance was discovered by Regan and Jacobs in July of 2009 and instantly scored management with Velocity Entertainment INC and a distribution deal with Bungalo/Universal Music Group Distribution. The alternative rock band features Meir Yaniv (Vocals, Guitar), Amit Ofir (Guitar, Backing Vocals), Roy Chen (Drums) and Aetam Jakob (Bass).

  • Liquid Motors, a comprehensive Internet marketing solution provider for automobile dealers, announced today the release of their Photo Overlay service which allows dealers to add customized graphics to their vehicle photos. The customized graphics applied as an overlay to the vehicle photos make their vehicles stand out from the competition on search result pages on classified web sites and auction web sites leading to increased page views and leads. Additionally, the photo overlays provide a unique opportunity to highlight the dealer and franchise brand including vehicle certification which can increase consumer confidence. (PRWeb Aug 25, 2009)

  • Concrete Coatings of Georgia's fully stocked Atlanta warehouse is expected to increase profitability for decorative overlay contractors. (PRWeb Sep 2, 2009)

    Read the full story at http://www.prweb.com/releases/2009/09/prweb2816024.htm

  • ) April 1, 2009 -- Crooked X, its management & production company, McGhee Proffer Media and VideoClix Technologies have teamed up to unleash the next generation of interactive pop-up videos to the masses with the release of the new clickable music video GONE, the searing rock band's latest rockin' hit single and video.

    VideoClix Clickable Music Video

  • ) April 1, 2009 -- Crooked X, its management & production company, McGhee Proffer Media and VideoClix Technologies have teamed up to unleash the next generation of interactive pop-up videos to the masses with the release of the new clickable music video GONE, the searing rock band's latest rockin' hit single and video.

    VideoClix Clickable Music Video

  • ) July 2, 2009 -- Main Street Fair is celebrating its launch by giving away Jonas Brothers concert tickets to two randomly-selected persons that list one or more items for sale on Main Street Fair from now until July 20. One set of two Jonas Brothers concert tickets will be for the August 9 show at Staples Center, Los Angeles; the other set of two Jonas Brothers tickets for the August 4 show at Arco Arena, Sacramento.

    Main Street Fair categories range from free stuff to cars to used electronics

  • ) July 21, 2009 -- The summer is heating up for rising songwriter/producer Dapo Torimiro, who has signed an exclusive worldwide co-publishing agreement with Walt Disney Music Publishing. An accomplished musician, Torimiro is sought after by the industry's top-notch artists and as a talented songwriter is currently working on film, television and recording projects across multiple formats.

    Dapo Torimiro in the Studio

  • ) August 13, 2009 -- Lucky Voice hosted The Big Sing at The Big Chill Festival on Sunday 9th August. With lyrics projected onto huge screens by the Open Air stage, festival fans sang along to a string of karaoke classics, with suggestions from fans taken prior to the event via Twitter (using hashtag #LVBigSing) and a dedicated Big Sing webpage.

    Lucky Voice fans at The Big Sing

  • ) July 9, 2009 -- GoAnimate.com, the online platform that enables everyone to easily create their own customizable animations, today announced it is making its animation platform available as a service to enable all companies to deploy GoAnimate's animation capabilities on their own Web sites to increase brand interaction. This software-as-a-service (SaaS) approach enables any brand to integrate GoAnimate's automated animation capabilities into their own site, as opposed to licensing their brand for use on GoAnimate.com.

  • ) September 24, 2008 --
    KickApps
    (www.kickapps.com),
    the industry’s leading on-demand social media,
    video player and widget platform, today announced that it has made it
    extremely easy for web publishers to add video advertising into their
    editorial and user-generated videos using the KickApps Widget & Video

  • ) July 7, 2009 -- Main Street Fair, the first classified ads and auction online shopping site to donate a portion of its revenue to schools across America, is giving away free Jonas Brothers concert tickets.

    Main Street Fair to give away Jonas Brothers concert tickets

  • ) November 11, 2008 -- Poker players don't get this opportunity often, but sometimes a poker player can make a financial advantage just by registrating for a Multi Table Poker Tournament

    1 Million

    How is this possible? The answer is within the overlays given by guaranteed prizepools offered for some guaranteed poker tournaments

  • ) March 9, 2009 -- VMIX, the fast-growing digital media management SaaS provider, has been selected by TownNews.com to enable its newspaper customers to feature sponsorable video-on-demand on their websites. Founded in 1989, TownNews.com is the largest company in North America providing online solutions for newspapers.


    "TownNews.com's network of sites stands to benefit tremendously by creating a more interactive experience for its viewers and advertisers," noted Greg Booras, vice president of sales at TownNews.com. "The VMIX video solution allows our newspapers to offer advertisers the product they need to engage online consumers. Plus, the VMIX platform supports a variety of desirable advertising options, including overlay and sponsorship opportunities."

  • ) October 31, 2009 -- As the holidays rapidly approach, Robbins Brothers, The Engagement Ring Store asked its Facebook Fans to share their perfect holiday gift idea. No one held back with this year's wish list as the question triggered nearly 40 immediate responses. Answers vary but all are thoughtful and some even funny. Most respondents want their significant other to be home for the holidays while others hope for a diamond ring. Some of the answers include:

    --A flat screen for my new fiance!
    --A trip to Europe for me and my sweetie would be wonderful.
    --Him being home.
    --My fiance, home from deployment. And it looks like that will happen!
    --For work to pick up for my husband.
    --A vacation, before I completely lose what is left of me!

  • ) December 2, 2008 -- Today, Sprout (www.sproutinc.com), the premier platform for developing and managing creative engagement marketing campaigns, announced that Island Def Jam Music Group used Sprout Mixer to develop and launch a new online engagement campaign targeted at Ludacris fans to raise awareness for his new album, Theater of the Mind.

  • ) April 22, 2009 -- Brand Asset Digital, the distributed technologies company and leader in P2P search marketing and LIVE streaming, announced today a new program for artists, labels and studios to promote new music across all P2P. The initiative is called The P2Ppulse™ Program for P2Pwords and in addition to select keyword driven distribution, it provides the most robust business analytic data available.

  • ) March 12, 2009 -- One of the worst recessions in years has activated a national return to faith, family values and hope above material consumerism. Today, the world's largest faith and family based social network, tangle.com announced the launch of its new name and Web site which hosts more than 550,000 registered members. tangle.com is designed to appeal to one of the single largest audiences in America, the faith-based community and those seeking family friendly and safe content.

  • Teen brothers create website with news, reviews and up-to-date information for video gamers of all ages.

  • ) August 30, 2009 -- 3DMovies.ws was recently launched to provide access to 3D blockbuster hits as they make they make their way to the home entertainment market via 3D DVDs and 3D Blu-Ray.

    3D Movies


    3D Ready TVs, flat screens, HD DVD and Blue-Ray players are bringing the 3D experience to living rooms across the globe.

  • ) December 4, 2008 -- The KIDZARONI.com project began when Kim Shapiro, Internet industry professional turned stay-at-home mom, began searching for a website where her daughter could chat and email with friends and create her own personal page in a totally safe online environment. The ones she found for young children lacked the age appropriate content component necessary to keep elementary age kids engaged, and other sites didn’t offer the parent-monitored safety component needed for kids too young for Facebook and MySpace.

  • ) March 31, 2009 -- The modern day music enthusiast is a demanding consumer. They provide open access to their lives and expect the same level of transparency and authenticity from their favorite artists. More and more, they demand a voice - an opportunity to engage in meaningful dialog with the artists themselves and with the community that surrounds them. Accordingly, Atlantic Records and AgencyNet have partnered to extend the Fanbase platform into the mobile space.

  • ) October 6, 2009 -- Terra Naomi is proof that artists today can use social media marketing instead of a record label to launch and maintain thriving musical careers. After leaving Island Universal Records in 2008, Terra decided to forge ahead with what launched her career as a musical artist: The desire to connect with her fans in a more personal way via numerous online videos and webcasts, and her interactive website.

  • ) July 8, 2009 -- Continuing its track record as one of the world's most cutting-edge brands, Doritos tortilla chips today announced that fans nationwide can buy specially marked bags of Doritos Late Night chips as their "ticket" to a virtual concert of 3-D performances by multi-platinum selling rock band blink-182 and Big Boi -- all made possible by the power of augmented reality technology. The exclusive venue, http://www.doritoslatenight.com, is where rock and hip-hop-lovers alike will get to see their favorite artists onstage and online in a truly one-of-kind performance. Doritos Late Night is one of the latest snacks launched by PepsiCo's Frito-Lay division.

  • ) April 22, 2009 -- Musicians and music fans worldwide are invited to participate in the Beta program at InfamousBands.com, the newest social media property from Infamous Publishing. The Beta program is scheduled to last 90-120 days, and will serve as a testing ground for the InfamousBands.com $30,000 Worldwide Online Battle of the Bands. Thousands of bands from around the world have already registered to compete.

    New Music Contest at InfamousBands.com

  • ) July 22, 2009 -- MediaMelon, which offers a multi-CDN video delivery management technology, and Flowplayer, a leading open-source online video player, announce "Flowplayer-as-a-service", a joint solution to media companies that offers the latest version of Flowplayer, without the need for any installs or coding, and powered by MediaMelon's technology that coordinates video delivery from various CDNs and network service providers.

  • ) February 10, 2009 -- Nashville-based company, Volum LLC, is thinking outside the box with it's first product release, volumMonster.com. Using what the creators call the "Power of Free," volumMonster offers a valuable service to both fans and artists. While at first glance you might be tempted to think of volumMonster as just one more digital music service, the players behind it, co-founders and music industry veterans, Sean Smith and Kelly Poe, confess that while their core service offers digital downloads, that's where all similarities end. "volumMonster is unlike anything out there right now," says Smith.

    volumMonster.com logo

  • ) September 24, 2009 -- LP33.tv (www.lp33.tv), a company devoted to the discovery, enjoyment and sharing of new music, today announced the launch of two new music channels. The Exclusive channel features the company's exclusive music and video content. The addition of this channel, along with a new Alternative channel, brings LP33.tv's genre selection to ten separate channels for music fans looking for a variety of new music choices.

  • ) August 19, 2009 -- Eventful and Billboard today announced the launch of the second annual "Eventful Fan's Choice Award" which empowers fans to vote for the performer they feel most deserves to win the 2009 award for Best Concert Tour of the Year. The fifteen top musical acts in the running for the award include AC/DC, Beyoncé, Billy Joel & Elton John, Bruce Springsteen & the E Street Band, Britney Spears, Coldplay, Dave Matthews Band, Fleetwood Mac, Il Divo, Jonas Brothers, Kenny Chesney, Metallica, Nickelback, Rascal Flatts and U2.

  • ) December 18, 2008 -- Today, Sprout (www.sproutinc.com), the premier platform for developing and managing creative engagement marketing campaigns, announced that Wasserman Media Group is using Sprout Mixer to launch an online engagement campaign targeted at Tracy McGrady fans. The campaign encourages fans to create their own personalized widget to determine who is "the Ultimate T-Mac Fan." The fan with the best widget, as selected by T-Mac himself, and the contestant with the most views on their widget, will win exclusive game-worn autographed memorabilia from Tracy.

  • ) July 16, 2009 -- Today Robbins Brothers announced its partnership with G&M Plumbing, a creative television agency based in Manhattan Beach, CA known for its strategically-driven big ideas with companies such as HBO, Del Taco and SoapNet. G&M will help Robbins Brothers introduce a fresh brand campaign that showcases the retail company's singular focus on the moment of getting engaged as never before seen.

  • ) August 7, 2009 -- Million-selling and ten-time Dove nominated, BarlowGirl, has received overwhelming fan support for their new project, Love & War. As a result of this response, the release date for the group’s fourth album has been moved up to September 8, 2009 in an unprecedented move by Word Entertainment. The CD had originally been slated for a September 22nd release.

    Barlowgirl

  • ) October 2, 2008 -- Red Karaoke, the social singing network, has renovated its website to make it even more attractive by introducing new tools for music lovers. New functionalities include the possibility of uploading their own video perfomances and recordings to the new Red Karaoke TV video section or creating their blogs for promoting voices both inside and outside this music social community.

    Sing online at Redkaraoke.com

  • ) April 1, 2009 -- In "We're Gonna Need Bigger Guns", the Boom Brothers' father, a decorated Marine war hero and police officer, is brutally murdered by drug-dealing, Satanist cult members. Raised learning how to use their Daddy's war trophy weapons and taught to always do the right thing; the three boys begin their first mission avenging their father's death. More opportunities for their brand of vigilante justice are realized over time as the brothers hone their new found talent for evening the score.

  • ) November 25, 2008 -- U.S. Army Corporal Jerry Davenport, a 27-year-old soldier stationed in Iraq, popped the question to the love of his life Jeannie Klepper (age 29), on a big-screen television monitor at Robbins Brothers, World's Biggest Engagement Ring Store® in Arlington, Texas on Nov. 21, 2008.

    In Iraq with limited resources but ready to propose marriage as soon as possible, Jerry had no idea how he would make it happen, but decided to enlist the help of Robbins Brothers' engagement consultants a few weeks ago. He visited the company's website (www.robbinsbros.com) and emailed his inquiry:

  • ) April 1, 2009 -- SellaBand (www.sellaband.com), the online music company where music fans invest in up-and-coming artists, today announces its collaboration with CreateSpace, part of the Amazon.com group of companies. As of today, consumers will be able to buy SellaBand albums from a dedicated SellaBand Store (www.amazon.com/Sellaband) using CreateSpace’s Disc on Demand service, an inventory-free solution in which discs are manufactured only after a customer places an order.