Overdrive Interactive Hires New Director of Business Development

) November 12, 2008 -- Overdrive Interactive has tapped Michael Ryan to become its new Director of Business Development, the online marketing agency announced today.

Mike is a great fit for Overdrive with his wealth of experience and ideas about how to grow our business with excellent service, creativity and an overwhelming passion for success

We are growing rapidly, and Mike will really help us accommodate the rising tide of business we are seeing as a result of companies migrating their marketing to the highly measurable and accountable programs we offer.

With over 28 years in the interactive marketing communications field, Ryan brings a wealth of experience ranging from Internet consulting to video production to project management to client services. Most recently, he was vice president of Account Services for Cramer, where he led educational and marketing projects for healthcare clients including Abbott, Medtronic, Merck, Novartis and Wyeth.

"Mike is a great fit for Overdrive with his wealth of experience and ideas about how to grow our business with excellent service, creativity and an overwhelming passion for success" said Harry Gold, CEO of Overdrive Interactive. "We are growing rapidly, and Mike will really help us accommodate the rising tide of business we are seeing as a result of companies migrating their marketing to the highly measurable and accountable programs we offer."

Ryan has particular expertise in the field of Interactive Media for training and marketing purposes, beginning with the advent of touch screen monitors and interactive videodiscs. He founded and led a creative and production department at Spectrum Interactive, producing over 500 training applications and point-of-sale kiosks for clients such as American Airlines, FedEx, IBM, Sears, Merck, National Geographic, UAW-GM, and Xerox.

Ryan was formerly vice president of Project Management at iXL, a global internet developer, where his clients included GE, Delta, Chase Bank and Putnam Investments.

About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations who are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com.

###

Similar entries

  • ) April 21, 2009 -- As a follow up to its successful Social Media Map, Boston online marketing agency Overdrive Interactive today unveils its Search Marketing Map. This free resource provides online marketing professionals with a comprehensive, at-a-glance directory for the complicated world of search engine marketing.


    According to Overdrive CEO Harry Gold, the Search Marketing Map will help companies get their heads around the ever-expanding world of search marketing resources and can help widen their online marketing channels.


    "The map has both free and paid resources for SEM (paid search) and SEO (search engine optimization," said Gold.

  • ) December 19, 2008 -- In its continuing efforts to demystify online marketing, Overdrive Interactive has released its Social Media Map, available for free download on its Web site. The map is available at: www.OverdriveInteractive.com/social-media-map.

    The online marketing agency is providing this interactive map to allow marketers to view the many components of the social media landscape and determine how they can best leverage it to complement their overall marketing plans.

  • ) December 18, 2008 -- Adding to its growing social media platform, Overdrive Interactive has joined the Twitter revolution, amassing hundreds of followers along the way. The online marketing agency is leveraging the social media tool to communicate with its clients and fellow marketers, providing online marketing industry updates and sharing invaluable marketing insights.

    We have seen an explosion in the use of Twitter in the past year

  • ) March 4, 2010 -- Overdrive Interactive, an award-winning digital agency who specializes in search and social media marketing, has released a new whitepaper "Chiclets: The Social Glue of the Web." The white paper is available for free at http://www.ovrdrv.com/chiclets or by contacting the agency directly.

    Social Media Chiclet Whitepaper

  • ) November 7, 2008 -- Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead a free American Marketing Association webcast entitled "Social Media is About Socializing!" on November 20.
    During this one-hour event, sponsored by Aquent, the world's leading design and marketing staffing agency, Gold will share real case studies that:

  • ) November 20, 2008 -- Overdrive Interactive has launched a state-of-the-art Facebook page to give its clients and prospective customers a place to explore its services and client work in the online environment where they already choose congregating, while showcasing a creatively developed example of a Facebook page.
    Overdrive Interactive, the online marketing agency behind highly successful search and social media programs for a wide range of Fortune 500 clients, created its own platform as a communication, education and promotional tool.

  • ) June 12, 2009 -- Online marketing agency Overdrive Interactive dominated the interactive category at this year's New England Direct Marketing Association (NEDMA) Awards. The online and social media marketing firm took top honors in a variety of interactive categories including SEM, SEO, online marketing and social media marketing.

  • ) October 15, 2008 -- Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled 'Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation' is being held at the Microsoft Facility in Waltham, Mass., on November 21 from 9:00 a.m. to 3:30 p.m.

  • ) April 27, 2009 -- From Facebook to Twitter to blogs, social media marketing is quickly becoming the go-to solution for many businesses as a cost-effective and successful direct marketing and branding tool. Online marketing expert Harry Gold will explore the corporate social media marketing boom and how companies can effectively wade the online marketing waters at the New England Direct Marketing Association (NEDMA) 2009 Annual Conference.

  • ) November 21, 2008 -- Overdrive Interactive has been selected as a winner in the "Best Use of Search" category at the 2008 MITX Awards for its work with Harley-Davidson. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 33 categories, including five "Best of" awards, at a sold out ceremony attended by more than 1,000 industry professionals held on November 19 at the Boston Marriott Copley Place.

  • ) June 4, 2009 -- MarketingSherpa, a leader in marketing research and education, has teamed up with social media marketing agency Overdrive Interactive to present "Social Media Is About Socializing" webinar. The session will take place Tuesday, June 23, at 2:00 PM EDT. The webinar will feature Jeanne Hopkins, MarketingSherpa's CMO and Harry Gold, CEO of Overdrive Interactive.

  • ) March 30, 2009 -- Boston online marketing agency Overdrive Interactive has won the "Best of Show Email Message Campaign Award" at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the award winning Internet advertising.

  • ) February 2, 2009 -- Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead an In-House Agency Forum (IHAF) webcast entitled "Social Media Is About Socializing!" on February 12 at 1:00 p.m. EST.

  • ) January 26, 2009 -- For businesses, decoding the social media landscape is no longer a maybe, it's a must. The only problem is the lightening speed at which social media is developing can intimidate most marketers. So the head of a national award-winning interactive agency has set up an educational webinar aimed at demystifying social media.

  • ) March 12, 2009 -- In this tough economic climate, more and more companies are turning to social media marketing to take advantage of free resources and sharing potential available to companies in today's web environment. To help educate marketing professionals on the latest online techniques, Harry Gold of Boston-based online marketing agency, Overdrive Interactive, will join other online marketing experts to speak at Search Engine Strategies (SES) New York 2009.

  • ) September 28, 2009 -- On Tuesday, September 29 at Regis College in Weston, Mass., some of the area's foremost experts will hold a panel discussion on social media best practices. The program runs from 5:30pm to 9:00 pm, and includes the panel discussion, networking and dinner.


    Joining the group of will be Harry Gold, the founder and CEO of Overdrive Interactive and the architect of online marketing and social media programs for such Fortune 500 companies as Harley-Davidson, EMC, IBM and Dow Jones. Other panel members include:

  • ) November 19, 2008 -- The Hondo Group, a Fort Worth-based marketing communications company, announced today an expansion of their interactive marketing services by augmenting traditional Web 2.0 online marketing services with new interactive services including Web site hosting, online public relations, blogging, podcasting, video optimization and mobile media.

  • ) September 29, 2008 -- Response Mine Interactive has added digital design services to further its full-service digital marketing mission. Wayne Pelletier, a veteran of interactive design and management, joined the online marketing agency to head the digital design department.

    "Wayne is a brilliant Web creative thinker with a decade-long track record helping big brands market more effectively through this channel," said Ken Robbins, president, RMI. "This hire allows us to further our mission of offering best-in-class digital marketing and helping our clients drive more revenue in search, display, SEO and all online media."

  • ) August 3, 2009 -- Global recruitment advertising agency CKR Interactive (http://www.ckrinteractive.com) announces the expansion of its social media analysis and services to help employers optimize their recruitment efforts, as well as strengthen their employer brand and ongoing communications with prospective candidates.

  • ) March 26, 2009 -- After growing over 700% over the last three years, performance marketing agency Red Bricks Media is now celebrating their achievements with a 5 year anniversary event for their valued clients and partners, showcasing their award-winning creative work, unique history and future vision.


    CEO Ed Kim said "We're excited to celebrate our anniversary with this unique event. It will highlight our evolution into a global digital agency juxtaposed with the rapidly evolving shift of media from traditional to digital that we've experienced over the last few years."


    The performance agency has come a long way since its humble beginnings in 2004.

  • ) January 28, 2009 -- Interactive performance marketing agency Red Bricks Media announced today it has hired Russell Bongard to serve as the agency Creative Director, based out of its San Francisco office.


    Most recently, Bongard was an Associate Creative Director at Publicis Modem where he was the creative lead on several accounts, including Hewlett Packard, LG Electronics, PayPal, Nestle, and Sony.


    Prior to that, he held ACD positions in Boston at Euro RSCG Circle, working on the IKEA Verizon, and The Campbell's Soup Co. accounts, and in New York at Agency.com working on British Airways, Disney, General Motors, Sprint, Discovery Channel, Nokia, and Columbia House.

  • ) December 22, 2008 -- The Search Marketing Expo event series will bow in Canada next year with SMX Search Analytics, March 31-April 1.

    SMX Search Analytics will be co-produced by Search Marketing Expo owner Third Door Media and specialist business event producer Rising Media.

  • ) September 22, 2008 -- nFusion, one of the country's fastest-growing integrated marketing agencies, today announced its search marketing team achieved Google AdWords certification, making nFusion a Google AdWords Qualified company. The Google qualification certifies a core element of nFusion's services arsenal and significantly raises the bar for integrated marketing campaign management.

    nFusion logo

  • ) August 24, 2009 -- Geary Interactive, a digital marketing agency, launches Twitter promotion in conjunction with iwearyourshirt.com to market its social media services. The successful 24-hour campaign generated almost 1400 mentions about Geary Interactive and created online excitement for the innovative t-shirt design with an iPhone velcroed to the front as both the campaign and the prize.

    Geary Interactive I Wear your Shirt

  • ) April 3, 2009 -- Interactive marketing agency Red Bricks Media recently unveiled a new office in Los Angeles.


    This new office is a natural move for the agency, whose client list includes several Los Angeles-based clients including the Los Angeles Times, a popular video content network, and a major motion picture studio.

  • ) August 6, 2009 -- Incisive Media today announced the appointment of Mike Grehan as VP and Global Content Director for Search Engine Watch (SEW), ClickZ, and Search Engine Strategies (SES). Grehan wrote the cover story for the July issue of SES Magazine, "Is there a link between search and social."

    Mike Grehan, VP and Global Content Director for Search Engine Watch, ClickZ, and Search Engine Strategies

  • ) May 28, 2009 - Digital marketing agency Geary Interactive ("Geary") announced three new local market presences in Chicago, Seattle, and Los Angeles. These expansion markets extend Geary Interactive's national reach and its promise to deliver real results to clients.

    Geary Interactive Logo

  • KING OF PRUSSIA Sweet Brings Extensive Online Industry Expertise to GSI. Nick Pahade, president of gsi interactive(sm) a division of GSI Commerce Inc. (Nasdaq: GSIC), today announced that Dorian Sweet has joined the company as vice president/executive creative director. In this role, Sweet will lead the user experience and design and studio group. Sweet will report directly to Pahade. gsi interactive, with comprehensive digital marketing and design offerings, and e-Dialog Inc., a leading e-mail service provider, comprise GSIs interactive marketing services division.

  • ) July 14, 2009 -- Librestream Technologies Inc., the global leader in mobile collaboration systems, has selected PCM Interactive Inc., of Winnipeg, Canada as its online search and digital marketing agency.


    Marieke Wijtkamp, VP, Marketing and Client Services indicated PCM Interactive has been selected for its "knowledge, creativity, and openness that we need in our partner".

  • ) February 25, 2009 -- Search Engine Strategies (SES), the leading and most established search engine marketing (SEM) and search engine optimization (SEO) conference and expo series, today announced that five new members are joining its advisory board. The new advisory board members are: Matthew Bailey, President, SiteLogic; Bryan Eisenberg, Co-Founder, Future Now, Inc.; Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, Market Motive.


    The five new members join eight current members, who will continue to serve on the SES Advisory Board, which is chaired by Kevin Ryan, CMO, WebVisible, Inc:

  • ) November 4, 2008 -- The Search Agency (TSA) recently announced the opening of three new offices to better serve its expanding client base. Regional offices in San Francisco, CA, St. Louis, MO, and New York, NY will enable the firm to offer localized support to new and prospective clients across the country. The Search Agency provides an integrated suite of internet marketing services including search engine optimization, search engine marketing, conversion path optimization, comparison shopping management, and display media.

  • ) September 22, 2009 -- Full service Boston search engine marketing agency, Brick Marketing has recently opened a new sales and training satellite office located in downtown Boston Massachusetts.


    The new Brick Marketing Boston office is located at the following address:
    Brick Marketing
    101 Federal Street, Suite 1900
    Boston, MA 02110

    Boston SEO Firm Brick Marketing Logo

  • ) October 22, 2009 -- RPM Visual Media, an interactive video expert company in Chicago, has partnered with PlattForm Marketing, an agency specializing in strategic marketing, lead tracking, and demographic profiling, to form a strategic alliance that will create new growth opportunities for both companies involved.

  • ) October 22, 2008 -- Dan Weiner, Managing Director of Red Bricks Media East, recently presented his thoughts on a wide range of interactive trends at a Magazine Publishers of America event.

    In a discussion of Online Audience Development and Partnerships, Weiner provided an overview of emerging trends in the interactive landscape and the opportunities and challenges faced by magazine marketers. Audiences learned best practices for acquiring and retaining customers via paid search, SEO, and other emerging media channels. Weiner's talk showcased advanced strategies and success stories, giving a firsthand look into how leading marketers are driving traffic and subscriptions.

  • ) July 21, 2009 -- Singularity Design, an award-winning boutique interactive agency with clients across the U.S., has been acquired by the strategic media planning agency Communications Media, Inc. (CMI).

    Singularity has become known for its creative, engaging interactive design.


    Founded in 1995 by Wharton alumnus Jeff Greenhouse, Singularity began as a mostly solo venture serving the likes of Omaha Steaks, Covad Communications, the University of Pennsylvania, and BizRate. From 2004 to 2009, the agency emerged as a rising star in the world of interactive marketing, rapidly expanding and winning more than a hundred design and marketing awards.

  • ) October 28, 2008 -- Rosetta, one of the nation's leading interactive agencies, selected Radian6 after an extensive review of online news and social media monitoring services. The monitoring capability will be used for Rosetta's comprehensive social media and online reputation management client service offerings.

  • ) November 24, 2008 -- In his upcoming "Video Search Engine Optimization" panel at the Search Engine Strategies conference, Red Bricks Media's CEO, Ed Kim, will offer strategic video search engine optimization (SEO) recommendations designed to fit any budget. With more than 154 million Americans projected to watch online videos this year, companies increasingly need to be concerned with optimizing their video content for the web.

  • ) September 8, 2008 -- All-Travel, a premier travel agency and 10 year client of cutting-edge interactive agency WebMetro, recently won the Best Website title at Travel Age West's annual Trendsetters Awards and the Silver Magellan Award in Web Marketing/Advertising from Travel Weekly.

    WebMetro Top Interactive Agency

  • ) April 16, 2009 -- Accelerate Media, Inc, a Chicago Internet marketing agency, announced the launch of its new website. The new online home for Accelerate Media offers better usability and additional information on services designed to increase brand awareness and website visibility.

    Accelerate Media - Chicago Internet Marketing

  • ) November 18, 2008 -- Internet marketing company WebMetro has been honored by the Los Angeles Business Journal as one the region's fastest growing private companies. The Los Angeles Business Journal ranked WebMetro number 21 on its annual list of 100 companies recognized for achieving the greatest growth rate.

    Top Internet Marketing Agency