Syndicate
) March 6, 2009 -- Mockingbird Games announced plans today to demonstrate Mockingbird Platform, the game making technology behind Mattel's U.B. Funkeys™ Game Factory, at the Engage! Expo in New York on March 10-11. Mockingbird recently began licensing its game making components to websites and virtual worlds, giving people the opportunity to make, change, and share games relevant to their favorite online communities.
"Within six weeks of working with Mockingbird our vision of user-generated game making for U.B. Funkeys was enabled," said Ethan Wood, product designer at Radica, the company that develops the U.B. Funkeys™ line for Mattel. "We supplied the vision and the intellectual property, and Mockingbird supplied the user-generated game making platform and know-how. Now it's up to our audience to supply the games," he added.
"With other forms of media - pictures, videos, music, blogs - people have shown that they want to make and share their own content, as well as consume the content of their peers," said Troy Gilbert, co-founder, Mockingbird Games. "Mockingbird enables this for the medium of games," he said. "We help existing communities easily add game making as a major activity for their users, becoming a significant source of unique and engaging user-generated content."
Following the Engage! Expo, Gilbert will present Game Making IS the Game: Lessons Learned From Four Distinct Casual Game Creation Communities at the Game Developers Conference Worlds in Motion Summit in San Francisco on March 23.
About Mockingbird Games
Mockingbird Games was founded in January 2007 by Troy Gilbert and Andy Price, game technology veterans who have more than 20 years of experience working for Electronic Arts and Criterion Software. Mockingbird launched The Game Making Game (http://playmockingbird.com) in April 2008. In October of the same year, the company began licensing the components as the Mockingbird Platform.
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