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) October 16, 2009 -- Lijit Networks, Inc. (www.lijit.com), the leading provider of search and discovery tools for online publishers, announced today it has officially released to market its social content search technology specifically optimized for the Google Blogger platform at the BlogWorld and New Media Expo in Las Vegas. The search technology, built in cooperation and in parallel with the latest releases of Google's Blogger and Friend Connect platforms, is available now for installation as a Featured Gadget.
"Bloggers represent some of the most sophisticated and tech-savvy publishers on the Internet. Our extensive research shows that bloggers use on average more than 5 social media and content tools in addition to their core blog site to generate and share content," said Todd Vernon, CEO and founder of Lijit Networks. "Enabling readers of Blogger blogs to leverage search and discover a unified set of results across a publisher's blog as well as social content sources such as Twitter, Facebook, Flickr, LinkedIn and YouTube is a tremendous value-add for Blogger publishers."
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Lijit's technology extends well beyond the capabilities of typical embedded site search systems by discovering and including content from the publisher's site as well as their array of social content within search results (e.g. YouTube, Del.icio.us, Twitter, Facebook, LinkedIn, Digg, Vimeo, Viddler, Reddit, etc) to more widely expose all of a publisher's content.
"The latest releases of the Blogger and Friend Connect platforms include a wide array of new capabilities designed to simplify how our partners can develop better extensions to our platform," said Rick Klau, Blogger Product Manager. "The Lijit Search Gadget for Blogger is a great example of a partner exploiting these new capabilities, which will be a big win for our bloggers and their readers."
Based on the adoption rates of the Lijit search widget across all major blog and CMS platforms, Blogger is already the most widely used blogging platform for Lijit users. The latest update to the Blogger platform introduces tighter integration with Google Friend Connect to simplify installation and a light box feature which gadgets may take advantage of to display information in canvassed overlays.
About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative content discovery and search tools to over 11,000 individual publishers, commercial web sites and content networks, Lijit enhances reader engagement, lengthens time on site and increases page views. Lijit also offers revenue generation programs that feature premium online advertising campaigns, which are highly targeted and contextually relevant to the publisher's audience and readership. Learn more at www.lijit.com.
Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.
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