Syndicate
) November 7, 2008 -- Whether you are a busy mom on the go or a savvy executive, there is nothing like the frustration of dealing with hair that does not do what you want it to. Pioneered by Rusk Professional Hair, the latest trend to save women time in the morning and money at the salon is smooth hair via one of the new smoothing services offered at salons nationwide. Smooth can be strictly straight, sexy waves, or glamorous curls, but hair will stay manageable no matter what. For about $100 and one hour of your time, this is the secret mini makeover women can't live without. Media reel available for broadcast / online use.
The new smoothing services offered at salons provide the versatility that clients want, with smooth, silky, frizz-free results regardless of the style. An added benefit is that the salon services cut down on home styling time. Clients get the look they want and can recreate it at home easily and quickly. "The average woman, to blow dry her hair straight at home, would probably take 45 minutes to an hour," states Marisa Fearon, owner of H Salon in Fairfield, CT. "So she may consider a smoothing or straightening service to minimize that. This can minimize the styling time down to 10 or 15 minutes."
Everyone wants options and versatility. Fashionistas take their hair cues from the red carpet and the runway and while celebrity influence is huge, today's style icons run the gamut from blue-eyed blondes to multiethnic brunettes, leaving a lot of room for individuality. With a smoothing service, clients really do get the option of versatile hairstyles that they can change from day to day if they so desire.
From controlling the affects of humidity to matching the latest celebrity inspired trends, smoothing services have come a long way from early hair straighteners. "The straightening market has really evolved," says Karen Bogdan, Director of Marketing for Rusk. "Straight hair is more than just straight - it is smooth hair, smooth hair with a lot of body, smooth with waves or smooth, straight hair." While there are multiple options in the market for women (and men) to choose from, Rusk's Anticurl Antifrizz, Rusk Anticurl plus Kerashine Conditioning, and Rusk Thermal Shiny Str8 offer multiple options to achieve the desired look. Rusk's smoothing and straightening services are formaldehyde freewith results typically lasting 2 - 4 months for non-permanent treatments depending on the hair's condition / selected service. Prices vary accordingly by salon, but typically are priced around $100 and take approximately 1 hour to perform.
For Electronic Media Use: Edited and unedited media reel available in Beta SP or required edit/broadcast format. Reel includes:
*3 average women on the street discuss their hair dilemmas and the hair they would like to have.
*Experienced salon owner explaining the trend in hair and problems women face.
*Fashion hairstylist explaining celebrity and runway inspiration.
*Rusk Professional Hair Marketing Director explaining how Smooth is the new hair trend and how to get that look.
Rusk stylists available for in-studio appearances / commentary.
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