) June 29, 2009 -- Gigya, Inc., the leading technology for connecting content and consumers with the social web, today announced that its Socialize technology is now available as a plug-in for WordPress. WordPress, the largest self-hosted blogging and OpenSource toolset in the world, has quickly become a favorite among developers seeking rich functionality and ease of use.

) April 17, 2009 -- Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that its executives will appear on stage at four key conferences in the next three weeks. From sharing effective advertising strategies for social applications to addressing new ways to monetize entertainment content on social networks, the information shared at these events is a "must-see" this quarter for marketers interested in using social technologies to achieve their goals.

) September 16, 2009 -- Gigya, Inc., the leading technology for connecting content and consumers with the social web, today announced it is speaking at three major conferences in September 2009. On the heels of a host of successful implementations of Gigya's social technologies including Turner Sports for recent NBA, PGA and NASCAR events, and CBS for Electronic Arts' Madden 2010 interactive ad campaign, Gigya executives will be at IAB MIXX, OMMA Global, and Shop.org's Annual conference in Las Vegas to talk about how social technologies are helping both publishers and advertisers improve performance.

) December 17, 2008 -- Gigya, Inc., the leading widget and content sharing technology for the social web, announced today that it has incorporated the Yahoo! Application Platform (YAP) into its technology and user interface, offering Yahoo! as one of the platforms on which Gigya's millions of users can collect their favorite widgets. Gigya installs widgets to a container "Widget Wall" application it has developed for YAP, making hundreds of thousands of popular web widgets from thousands of publishers like RockYou and Jib-Jab immediately available to My Yahoo! users.

) March 13, 2009 -- Gigya, Inc., the leading widget platform, today announced that together with Widgets.com it has relaunched the Widgets.com site as a resource for anyone looking to learn more about widgets. The Widgets.com site provides a widget gallery for end-users looking for great widgets for their social network profile page, personal web page or blog. It also provides widget definitions, articles, research and other resources on widgets for web publishers and advertisers looking to use widgets to further their businesses. Gigya and Widgets.com will continue to enrich the site over time.

) October 15, 2008 --

Gigya U.S. & Worldwide Reach

News Facts

) July 16, 2009 -- Gigya today announced that it has been selected to the 2009 AlwaysOn Global 250 List. The AlwaysOn Global 250 Award is given to private, emerging technology companies creating new business opportunities in high-growth markets. Gigya was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

) October 1, 2008 -- Gigya today announced that it closed an $11MM series C funding round led by DAG Ventures. Gigya's technologies enable publishers and advertisers to distribute their content across the web to the places their target audiences are spending time, and empowers people to share that content with each other. Gigya has gained considerable momentum since its Series B round, led by Mayfield Fund with participation from Benchmark Capital and First Round Capital in March of this year, nearly doubling the size of its network and surpassing revenue goals. According to comScore, Gigya is the largest content sharing platform, reaching more than 158 million unique persons monthly.

) November 3, 2008 -- Gigya, Inc., the largest widget and content sharing platform for the social web, today announced that it has created a widget for the Interactive Advertising Bureau The IAB widget was designed to provides easy access to the latest IAB news, upcoming events, standards and guidelines, and a feed of the IABlog, a recognized industry news blog featuring commentary from IAB President and CEO Randall Rothenberg

IAB Widget by Gigya

) March 20, 2009 -- Gigya, Inc., the standard for connecting content with the social web, today released the results of a study comparing campaign performance data for the two primary types of brand advertiser widgets: "Social" and "Utility." The study found that as a group, Social widgets outperformed Utility widgets, when installed by users on Social Network pages, in the categories of User Interaction, Widget Longevity, and Widget Virality

) April 17, 2009 -- Gigya today announced that it has been selected to the 2009 OnHollywood 100 List. The OnHollywood 100 Award is given to private, emerging technology companies in the media and entertainment industries. Gigya was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

) October 27, 2008 -- Gigya, Inc., the largest widget and content sharing platform for the social web, announced today that David Yovanno is joining as Chief Executive Officer. Gigya is ranked by comScore as the largest widget company worldwide with global reach of over 174 million unique users. Yovanno, who was also appointed to the board of directors, joins to take Gigya into the next phase of its growth and will be responsible for day-to-day operations and business strategy. Co-founder and former CEO Eyal Magen will take on the role of Chief Strategy Officer and continue overseeing Israeli operations as General Manager.

David A. Yovanno

) January 30, 2009 -- Gigya, Inc. today announced that it has been selected for the second year in a row to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Gigya was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

"We are very pleased to be named to the 2009 OnMedia100," said Dave Yovanno, Gigya's CEO. "This second consecutive win is a testament to our continued focus on innovation, and our team's ability to deliver measurable value to our clients."

) January 27, 2009 -- Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that it is taking part in four key conferences in the next three weeks. Touching on themes such as effective use of social media in tough economic times, using widgets to improve consumer daily life and the future of social media and experience, this series of events are a "must-see" for marketers interested in social technologies.

) September 23, 2008 -- Gigya, the leading widget distribution network, and The Weather Channel Interactive, Inc. (TWCi) today announced they have partnered to create a news/breaking weather widget. This small application can be easily grabbed, shared and installed on social network profile pages, personalized home pages, and blogs to monitor news and breaking weather conditions including tropical storms, tornado outbreaks, flooding, and winter weather.

) September 8, 2008 -- Gigya, the leading social technologies company, today announced its Levis® widget campaign, co-created with Avenue A|Razorfish, has been named by the Interactive Advertising Bureau as a finalist for the 2008 MIXX Awards in the category "Widget Marketing Campaign." Avenue A| Razorfish and Gigya partnered to conceptualize, design, and execute this widget advertising campaign for Levi Strauss & Co®. The final Gold, Silver and Bronze winners will be announced at the MIXX Awards Gala on the evening of September 23, 2008 at the Crowne Plaza Times Square Hotel in New York City.

) December 12, 2008 -- Grouptivity, the company that made sharing news fun and easy, is back to reveal the launch of the first free Content Monetization Platform (CMP) for web publishers. By embedding advertising units from Google Adsense into the sharing process initiated by their readers, publishers' ads now become part of a viral communication channel. While most sharing tools allow readers to syndicate content to various destinations like Facebook, Myspace, Twitter, Digg and Google; Grouptivity's Share+ goes beyond this action and creates interactive discussions around shared content.

) March 5, 2009 -- Traffic Marketplace has acquired fbExchange, a proprietary advertising exchange that monetizes social media applications. The fbExchange platform makes it simple and scalable for application developers to derive ad revenue from their applications, and provides advertisers with an opportunity to target and engage users of some of the latest social media applications.

Jim Waltz, President, Traffic Marketplace

) February 13, 2009 -- Mpowerplayer, the leading provider of mobile content storefronts for Web sites and social networks, today shared insights collected from the recent launch of its Mplayit Mobile Arcade application on the Facebook and MySpace platforms. Launched in December 2008, the application allows consumers to discover and try mobile games directly in their Web browser.

"Understanding this audience is essential for wireless carriers and mobile game publishers looking to reach new users," said Michael Powers, CEO of Mpowerplayer. "Thanks to the Facebook and Open Social platforms, we can reach untapped markets for mobile games, while tracking what types of games most appeal to them utilizing Mpowerplayer technology."

) February 10, 2009 -- Vizu Corporation today announced significant partnerships with three companies focused on delivering brand advertising measurement on social networks.

AdNectar, Buddy Media and Lotame are using Vizu's Ad Catalyst brand ad measurement system to meet the needs of their clients by measuring the effectiveness of their social media campaigns.

) August 18, 2009 -- Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses.

Mass social networks such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to a larger audience and engage them, whereas niche social networks dedicated to a brand can offer deeper consumer interaction. It is a combination of the two that reaps the greatest results and ROI for businesses.

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) October 25, 2009 -- lu.ly today launched a browser extension that brings real-time facebook and twitter updates into users' browsers. lu.ly is the first cross-browser extension (supporting Firefox, Internet Explorer, and Safari) that lets users see their friends' twitter and facebook status updates via scrolling text within the browser, as those updates happen. In addition to viewing friends' activities, lu.ly enables users to update their own facebook status or tweet, no matter where they are on the web.

) June 9, 2009 --

News Facts:

) October 14, 2008 -- Keibi Technologies, the leading provider of moderation solutions for user generated content (UGC), has announced the availability of two research reports concentrating on social media and UGC. The surveys and resulting reports were administered and aggregated by an independent, third-party research firm and provide insights into brand marketers' and publishers' current strategies, tactics, and future plans with social media.

) November 3, 2009 -- StreamSend, a leading email marketing solutions provider, today released its "Share with Friends" feature to help businesses increase the reach of their email campaigns by enabling subscribers to share messages through social networks, including Facebook, Twitter, MySpace and LinkedIn.

Both email and social networks are growing communication channels for consumers and marketers. According to Nielson Co., email and social network usage have grown 21 percent and 31 percent respectively over the past year; and Marketing Sherpa's Email Marketing Benchmark Survey found 81 percent of marketers agree that social sharing provides an opportunity to extend their email campaigns into new markets.

) July 30, 2009 -- uShow today announced a leap forward in relevant online video discovery and sharing by unveiling a simple service to let users automatically find the videos of people they follow, cue up precise moments within them that are worth watching, express their opinion on those moments, and instantly share these "Jump Frames" on Twitter and Facebook.

uShow - 1st Real-Time Video Community

) October 16, 2009 -- Lijit Networks, Inc. (www.lijit.com), the leading provider of search and discovery tools for online publishers, announced today it has officially released to market its social content search technology specifically optimized for the Google Blogger platform at the BlogWorld and New Media Expo in Las Vegas. The search technology, built in cooperation and in parallel with the latest releases of Google's Blogger and Friend Connect platforms, is available now for installation as a Featured Gadget.

) July 29, 2009 -- Viximo Inc. has released data from a forthcoming study, exemplifying the effects content has on virtual goods revenue. Sales and purchase conversion data were compared between highly ranked goods, finding that five star virtual gift content drove 3.7 times the amount of revenue as three star content. Virtual gifts were ranked using criteria such as production value, subject relevancy, and interactivity on a 1 - 5 star scale. Three star gifts, being the average, represented a quality similar to Facebook virtual gifts.

Content Quality Increases Virtual Goods Revenue

) April 2, 2009 -- Friendster, Inc., a top 20 global website based on traffic and the #1 social network in Asia, today announced that it has further strengthened its reseller partner alliances by appointing Admax Network as the official Indonesia reseller partner for online advertising and sponsorship campaigns sold on Friendster. Admax Network will provide advertisers standard, custom and innovative ways to launch marketing programs on Indonesia's #1 social network.

) February 26, 2009 -- Buddy Media, the leading media company for branded social media applications or "app-vertisements," today released a social media calculator and report to give a detailed comparison of the spend and number of engaged users generated from branded social media applications (app-vertisements) versus online banner or display ads. The report, titled, "Social Math: The Economic Case for Branded Applications," together with the calculator arms brands with the tools and data necessary to decide how to effectively invest their social media budget.

Key findings of the report include:

) April 10, 2009 -- HerHotSpot.com, the first property released by the Los Angeles based Entitled Labs, today announced that it had surpassed 20,000 monthly unique visitors for the first time since their launch in January of 2009 according to Compete.com. HerHotSpot.com, currently in its beta phase, is the 24/7 hotspot for ladies in and around their 20's to share stories, ask questions, get advice and be part of a vibrant community of women.

) May 6, 2009 -- New Media Gateway Inc., an online marketing technology company specializing in tools that improve sales and marketing processes, announces their partnership with ShareThis. With the popularity of social marketing on the rise, this partnership will offer New Media Gateway's clients an extra opportunity to stretch their marketing efforts to new audiences.

ShareThis is a widget that allows organizations to take content such as an email message and allow it to be shared by target audiences on nearly all social networking sites via email, SMS (text message) or instant message.

) July 22, 2009 -- The Branning Group has just launched a feature-packed, independent social networking platform. This package will allow investors and businesses to launch their own social network (like MySpace, Facebook, etc) targeted towards a local and/or niche market. The first site that launched off of the platform is bluecanvas.com; a social networking site geared towards the artist community.

Branning Group

) September 17, 2009 -- MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site was linked in many email marketing campaigns - a mere 0.49% of users included any social media links in their emails.

Percentage of MailChimp email campaigns including social links

) April 10, 2009 -- What do you get when you combine an interactive and engaging presentation, a plethora of free and fun flash toys, and a heart for social networking? The answer is FreeFlashToys.com, an easy to use, innovative new site geared towards social network users. FreeFlashToys.com launched this past week and is aimed towards social networking users looking to add their own photo slideshows, kissing booths, family stickers and interactive pets to their profiles and blogs. Users can chose from several different interactive toys that will connect with their online lives.

FreeFlashToys.com presents SimPets!

) September 13, 2009 -- Only 37 percent of job-hunting college graduates have changed their social network content or profiles on sites such as Facebook, MySpace, and Twitter, according to a recent CollegeGrad.com survey. As more employers turn to online resources for not only recruitment but background checks as well, it's critical for job seekers to be mindful of how they are presenting themselves online.

"If your social networking profile makes you look like an employment risk," CollegeGrad.com Director of Marketing and PR Adeola Ogunwole said. "You can lose a job before you even get your foot in the door."

) July 10, 2009 -- Facebook far exceeds the other major social networking sites in popularity and value, according to a new social media study released today by Anderson Analytics.

The survey of 5,000 U.S. social media users found that Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations - Twitter, MySpace and LinkedIn being the other three - and that they also saw the most value in the hugely popular service.

) September 17, 2009 -- The variety of accessible content on a website is of vital importance when it comes to engaging users and consumers according to Reality Digital, the leading provider of social network software for brands and businesses.

The rise of social media as a marketing tool has meant that brands have had to look at all possible avenues in their efforts to make their brand stand out. The creation of a brand focused social network is one of the key methods of tapping into online audiences, and - as with the majority of online marketing initiatives - content is of huge importance.