) November 21, 2008 - Thanks to Franchise Direct, video's online revolution is now beginning to change franchising. In recent years, the advent of video on websites has forever changed the way that people consume information, and Franchise Direct's recent introduction of embedded video content has dramatically affected the ability of businesses to reach prospective franchisees.
By introducing video, Franchise Direct has tapped into a popular cultural trend. When websites like YouTube began to host uploaded video content back in February, 2005, many assumed that the website's popularity might be only be a fad. But the most direct way to capture people's imaginations in our culture is through moving images. And since the internet can often feel like a dense web of text, the challenge for internet businesses was simple: how can a company transfer the immediacy of video to suit its own commercial objectives?
But, now thanks to Franchise Direct, enterprising businesspeople have figured out how to make video work for them. For franchises trying to tap into new markets, a well-produced video has been shown to have widespread ramifications for a company's business model.
For an example of the potential of video content for businesses, just take a look at this video podcast from web design franchise Get us Online by Vizzit Web Design. Costas Constantinou purchased a web design franchise amid the backdrop of challenging economic times. Looking to promote its business to prospective franchisees, Get us Online by Vizzit Web Design recorded this franchise video with Franchise Direct.
In the video, Constantinou, a Get us Online by Vizzit Web Design, is interviewed by a representative from Franchise Direct. Constantinou takes the viewer through the essential elements of owning a Get us Online by Vizzit Web Design franchise, which is very informative for prospective business people.
Yet the video podcast is incredibly effective for other subtler reasons. For one, the viewer is provided with the human voice of a Get us Online by Vizzit Web Design franchisee. A prospective franchisee watching the video on their PC or laptop is taken away from potentially mundane promotional text to the point where they can actually begin to imagine themselves owning this exciting two-for-one franchise
The strength of the video comes from hearing the actual experience of Constantinou, the franchisee, instead of an actor or company executive. He describes the day-to-day running of a Get us Online by Vizzit Web Design franchise in a clear and simple way that prospective franchisees would be able to grasp. The power of this video is underlined by the fact that is has proven popular for Get us Online by Vizzit Web Design, and in the process, put the company a step ahead of its competition as it looks to grow.
Video is truly the way of the future. The internet is quickly adapting to find ways of hosting bigger and clearer video files. As Franchise Direct has proved, video can prove hugely successful because it communicates a range of ideas in both obvious and more-subtle ways.
If you're a franchise company looking to exploit the medium of video, contact www.franchisedirect.co.uk [Franchise Direct today to find out how video podcasts and self-produced videos can create a new intimacy with potential clients.
Franchise Direct is one of the world's leading portals for franchise and business opportunities.
Contact:
Brian Rogan
Franchise Direct
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