) March 18, 2009 -- Datran Media, a leading digital marketing technology company, today announced that a Sony Rewards Loyalty Program email campaign powered by the company has won a Gold Award at this week's 2009 MarketingSherpa Email Excellence Awards. This news coincides with Sony's decision to license Datran Media's top-ranked marketing and monetization email platform, StormPost, and retain Datran Media for enterprise delivery and strategic consulting support for email and other digital initiatives.

) October 24, 2008 -- Datran Media, an industry-leading digital marketing technology company, today announced that Patrick Vogt has been named chairman and chief executive officer. Mr. Vogt joins Datran Media from Enliven Marketing Technologies Corporation where he served as CEO since 2005. Enliven Marketing Technologies was a publicly traded company throughout Mr. Vogt's tenure. He succeeds Alan Laifer, who co-founded Datran Media in 2001. Mr. Laifer will continue to serve as a member of the company's board of directors.

) July 7, 2009 -- What are the fundamental problems with online brand measurement today? eMarketer posed that question to a few dozen experts and the responses were, predictably, all over the map. And that fact alone -- that the players can't agree on where to begin -- is the overarching problem. The lack of standardized metrics is keeping online advertising from reaching its full potential.

) January 21, 2009 -- Tealium Incorporated, a provider of high-end, results-oriented Web analytics integration and consulting, today announced the availability of Tealium Social Media, a new measurement service for social media and online PR professionals.

Tealium Social Media lets marketers measure the ROI of their social media marketing and online PR initiatives using the same metrics as other digital marketing channels such as pay-per-click, email and banner advertising. The solution helps users decide which social media initiatives they should invest in and which to drop, as well as which media outlets or categories drive the most traffic and conversions.

) June 16, 2009 -- New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms.

) September 21, 2009 -- Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.

Level III Services, Inc., (Level III) a San Jose-based marketing solutions provider, is proud to announce the launch of Level III Media, expanding the scope of services available to clients. Steven Hua has been appointed to oversee the development of Level III Media. Joining Hua in developing the division into a full-service media entity are the designers of Quest Creative Group, acquired by Level III in July of 2008.
Offering a full service solution for marketing support is what lead us to our acquisition of Quest and the expansion of Level III Media. Today we can offer our customers reduced costs and quicker turn-aroundits a win-win. says William George, Jr., C.E.O of Level III Services, Inc..

) May 6, 2009 -- New Media Gateway Inc., an online marketing technology company specializing in tools that improve sales and marketing processes, announces their partnership with ShareThis. With the popularity of social marketing on the rise, this partnership will offer New Media Gateway's clients an extra opportunity to stretch their marketing efforts to new audiences.

ShareThis is a widget that allows organizations to take content such as an email message and allow it to be shared by target audiences on nearly all social networking sites via email, SMS (text message) or instant message.

) September 17, 2009 -- MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site was linked in many email marketing campaigns - a mere 0.49% of users included any social media links in their emails.

Percentage of MailChimp email campaigns including social links

) September 30, 2008 -- Vizu Corporation today released Ad Catalyst, an online brand advertising measurement system that finally brings a relevant brand campaign performance metric to publishers, agencies and advertisers.

The Vizu Ad Catalyst real-time brand advertising measurement system is currently used every day to track brand ad effectiveness for numerous clients including leading publishers, digital agencies, and high-profile consumer brands.

) June 17, 2009 -- Vizu Corporation today announced the release of version 2.0 of its popular Ad Catalyst system used by online media companies, ad networks, advertising agencies, and major brands to maximize the brand building effectiveness of their online brand advertising.

Move Beyond Click Through Rates

Ad Catalyst users have always had the ability to measure the brand lift their campaigns are generating in real time and to break down that lift by key drivers: creative executions, frequency of exposure, and by distribution channel. Now users can access all of that data in one, easy to digest dashboard along with the ability to track cumulative brand lift of a campaign over time.

) September 3, 2008 -- Priority Publications Inc. announced yesterday that, to better serve an evolving marketplace, it has rebranded the company. Now doing business as Priority, the company's new brand offerings include interactive and strategic marketing solutions in addition to custom publishing.

The expanded services allow Priority to focus on more customized solutions for its clients. With a team that includes more than 50 publishing experts, interactive specialists and marketing strategists, the company can provide clients with fully integrated and highly targeted marketing for maximum results.

) June 9, 2009 --

News Facts:

) November 3, 2009 -- StreamSend, a leading email marketing solutions provider, today released its "Share with Friends" feature to help businesses increase the reach of their email campaigns by enabling subscribers to share messages through social networks, including Facebook, Twitter, MySpace and LinkedIn.

Both email and social networks are growing communication channels for consumers and marketers. According to Nielson Co., email and social network usage have grown 21 percent and 31 percent respectively over the past year; and Marketing Sherpa's Email Marketing Benchmark Survey found 81 percent of marketers agree that social sharing provides an opportunity to extend their email campaigns into new markets.

) September 21, 2009 -- Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are increasing online ad revenues by offering online video ads through the Jivox online video platform. Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press and Lewiston Tribune are the most recent newspapers to partner with Jivox to offer their advertisers easy and affordable online video advertising.

) October 28, 2009 -- GenieKnows Media allows web publishers to successfully make money from their web-traffic via CPC advertising. Options for monetizing web traffic include search related XML feed integration and contextual advertising options.

In addition to CPC advertising, the GenieKnows Media division will distribute both CPM (cost per thousand impressions) and In-Text advertising options, driving related and rich banner advertising and keyword selected revenue for a multitude of direct advertising partnerships.

) June 8, 2009 --

News Facts:

) March 4, 2010 -- AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today that a significant upgrade release to its flagship AdJuggler® Publisher Solution (APS) and AdJuggler® Network Solution software services. Version 7.0 of each solution is now available for leading digital publishers, portals, and ad networks.

) June 15, 2009 -- There are a number of ways to compare the effectiveness of social media marketing to other key digital marketing channels. agency:2's recent research focuses on click through rates for various online channels and discusses why social media marketing outperforms search, email and online advertising.

Statistics shows that social media has an average click through rate of 7% (CTR 7%) which is twice as effective as email (CTR 3.9%) and 35 times more effective than banners (CTR 0.2%).

Sources: Eyeblaster/eMarketer/MarketingVox/ http://www.agency2.co.uk

But why are click through rates so much higher for social media?

) July 10, 2009 --

News Facts:

) August 26, 2009 -- TMA E-Marketing, a Minneapolis-based Internet marketing company, today announces it will be offering professional Facebook fan page design for businesses interested in extending their brand and interacting with their target audience through the social media channel. The new fan page development offers businesses a competitive edge in social media with its innovative marketing capabilities.

) April 23, 2009 --

News Facts:

) April 3, 2009 -- Interactive marketing agency Red Bricks Media recently unveiled a new office in Los Angeles.

This new office is a natural move for the agency, whose client list includes several Los Angeles-based clients including the Los Angeles Times, a popular video content network, and a major motion picture studio.

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) October 22, 2008 -- Dan Weiner, Managing Director of Red Bricks Media East, recently presented his thoughts on a wide range of interactive trends at a Magazine Publishers of America event.

In a discussion of Online Audience Development and Partnerships, Weiner provided an overview of emerging trends in the interactive landscape and the opportunities and challenges faced by magazine marketers. Audiences learned best practices for acquiring and retaining customers via paid search, SEO, and other emerging media channels. Weiner's talk showcased advanced strategies and success stories, giving a firsthand look into how leading marketers are driving traffic and subscriptions.

) September 30, 2009 -- SubscriberMail, a leading email service provider, announced the release of "SWYN" (Share With Your Network) functionality within its email marketing platform. This new integration allows SubscriberMail's clients to dynamically embed AddThis social media sharing buttons within outbound email messages. Recipients are then able to share message content with their contacts through dozens of social media outlets.

) March 30, 2009 -- RFB Communications Group, Inc.
(http://www.rfbcommunications.com), a 10-year old public relations agency that provides services designed to drive sales inquiries and support client brand development, has announced the addition of a social media platform.

) June 16, 2009 -- Monetize Media (www.monetizemedia.com) announced today the launch of their version 2.0 Live Streaming Video Platform. The Online Video Platform provides businesses with an all-in-one solution for online video management, encoding, publishing, syndication, aggregation, analytics, and advanced monetization capabilities.

) November 11, 2008 -- RevX Systems announces the licensing and successful implementation of its Data Mediation and Reporting System to ActiveVideo Networks™; enabling the delivery of near-real time audience measurement and business metrics for ActiveVideo Networks' Web-infused television services.

ActiveVideo Networks has deployed RevX to address a requirement for robust, multi-dimensional reporting of audience viewership, ad exposure, click-through, service usage and event processing. This enhanced visibility provides operators, broadcasters and advertisers real time insight into audience behavior and network activities. This information is critical to proactively managing the media experience, engaging viewers and maximizing ad revenue.

) November 11, 2008 -- RevX Systems announces the licensing and successful implementation of its Data Mediation and Reporting System to ActiveVideo Networks™; enabling the delivery of near-real time audience measurement and business metrics for ActiveVideo Networks' Web-infused television services.

ActiveVideo Networks has deployed RevX to address a requirement for robust, multi-dimensional reporting of audience viewership, ad exposure, click-through, service usage and event processing. This enhanced visibility provides operators, broadcasters and advertisers real time insight into audience behavior and network activities. This information is critical to proactively managing the media experience, engaging viewers and maximizing ad revenue.

) February 19, 2009 -- AdPerfect has hired Sean McDonnell as Executive Vice President of its Online Advertising Solutions division. Sean will lead AdPerfect's online sales efforts and oversee ReviNet, the company's ad network optimization service.

Sean has over 15 years of advertising and marketing experience and most recently led the Boston.com Sales Team, one of the fastest growing divisions within New York Times Digital. He is a member of the Internet Advertising Bureau's MIXX Awards Committee, as well as the NNN Internet Advisory Council. He has been a featured speaker overseas for IFRA.

) September 23, 2009 --

News Facts:

) July 28, 2009 -- Google TV Ads and Visible World, two leading providers of targeted television advertising, today announced that they have formed a working relationship to deliver advanced television advertising solutions. Advertisers using the Google TV Ads platform will now have the ability to dynamically customize and target their television ads easily and efficiently through Visible World's automated end-to-end system.

Visible World

) September 23, 2008 --
Platform-A announced plans during Advertising Week V to launch BidPlace,
a self-service marketplace exchange that will give advertisers
unprecedented control in managing display advertising campaigns.
BidPlace, which will let advertisers dynamically bid on and manage
display inventory across Platform-A’s network,
will provide greater transparency for marketers on a real-time basis to
maximize the efficiency of their campaigns. BidPlace will launch in the

) July 29, 2009 -- Digital media has become an integral component of most marketing programs, given its extreme flexibility, high targetability, and the availability of advanced analytics and real time results. Marketers no longer have to gauge how successful a campaign is based on sales trends; now they can learn its weaknesses while it is running and optimize for success. Digital media has been embraced by e-tailers and other online businesses from the beginning for its ability to measure each marketing dollar in relation to sales. Offline sales-based marketers are now recognizing the strengths of digital media in regards to lead generation and brand interaction and recognition, which were once controlled by television, print, and radio.

) December 17, 2008 -- Media Industry Newsletter, in partnership with media sales coach Daniel Ambrose, has just released the first annual Internet Sales Guidebook to help media companies leverage the many opportunities for selling around social media, the Web and new digital platforms.

Order your copy here.

Selling in the fragmented media environment has become tougher, but media brands have an advantage because of their highly engaged audiences

) September 30, 2008 -- Smart marketers know that success often lies in partnering with the right team. To ensure the increased successes of its own clients Canterbury Graphics Strategic Marketing (www.CGSM.com), a direct-marketing strategy agency founded by Mark Kolier 12 years ago, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies, a global managed marketing services provider, based in Ontario, Canada.

) September 24, 2008 -- VMIX, a leading provider of video publishing and management solutions, today unveiled new advances in its Media Management Platform. VMIX 3.0 allows publishers and content providers to more easily increase distribution channels, present more compelling media, and increase site stickiness and viewer retention, resulting in increased revenue opportunities at a lower cost of ownership.

) October 14, 2009 -- SlideBand, LLC has announced the launch of its first DIY interactive product: a Flash-animated slideshow widget that supports up to 200 file types within its viewer. This widget can double as a rich media banner ad. This is the most versatile user-generated content (UGC) widget on the web, and serves the purposes of any online marketing campaign. Users can easily upload content and media to create their own SlideBand widget and post it all over the web! The widget can be edited and revised at any time through a simple online Content Management System (CMS) so that content stays fresh and up to date.