) September 17, 2009 -- The variety of accessible content on a website is of vital importance when it comes to engaging users and consumers according to Reality Digital, the leading provider of social network software for brands and businesses.

The rise of social media as a marketing tool has meant that brands have had to look at all possible avenues in their efforts to make their brand stand out. The creation of a brand focused social network is one of the key methods of tapping into online audiences, and - as with the majority of online marketing initiatives - content is of huge importance.

) June 5, 2009 -- Reality Digital, the leading provider of brand focused social network software for businesses, has been awarded a place on the Red Herring North America 100 List as one of the companies that will lead the next wave of industry innovation.

Reality Digital delivers software products and a hosted service platform for storing, sharing, managing and monetising user generated content such as video, photos, games and text and the company's Harmony solution is an easy-to-use, self-serve social media solution for SMBs.

) July 16, 2009 -- Reality Digital, the leading provider of web community software for enterprises, has predicted that social networks are set to become the primary hub of online activity, with other movement focused around it, as brands continue to push their marketing efforts into the digital world.

With social media having risen in popularity over the last few years, many brands are opting to utilise this for the purpose of marketing their products, using social networks as a great crowd sourcing mechanism. The internet population is a vast one, and it has become a vital factor in the marketing success of brands all over the world.

) August 18, 2009 -- Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses.

Mass social networks such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to a larger audience and engage them, whereas niche social networks dedicated to a brand can offer deeper consumer interaction. It is a combination of the two that reaps the greatest results and ROI for businesses.

) May 17, 2009 -- Reality Digital, the leading provider of brand focused social media solutions, offers advertisers the tools, techniques and expertise to build, manage and monetise a moderated brand-safe environment for user generated content. With the demand still increasing for social media sites, so does the necessity to offer advertisers the protection of a moderated, brand-safe environment.

) June 14, 2009 -- Offering social network software for businesses, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, is urging businesses to build, configure and manage their own, brand-safe online communities, as the most engaging and cost-effective means of developing their traffic growth for 2009.

) September 6, 2009 -- Brands looking to utilise social media in their online marketing efforts don't need to build a whole new website for that purpose, as social media features can be easily incorporated to an existing site framework according to Reality Digital, the leading provider of online community software for brands and businesses

Social media has become one of the most efficient ways of crowd sourcing consumers, and therefore an effective method of marketing on the internet. Many brands have looked to engage their consumers and fans of their brand using social networks such as Facebook and Twitter.

) May 21, 2009 -- Growing numbers of companies are now considering implementing, or have already included social media initiatives into their marketing campaigns. When compared to traditional marketing methods, utitlising digital media is a cost effective way to extend brand presence, globally. Offering white label social network platforms, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, enables businesses to build, configure and manage their own, brand-safe online communities.

) September 25, 2009 -- Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software for brands and businesses.

With a vast amount of business and other activities now being conducted over the internet, it has become increasingly important for brands and businesses to maintain a thoroughly engaging and up to date website. Brands should be looking to make the most of social media by incorporating it into their website according to Reality Digital.

) October 23, 2009 -- The integration of video content into a brand's website will improve the chance of it being shared or syndicated according to Reality Digital, the leading provider of social network software for brands and businesses.

) August 23, 2009 -- Marketing campaigns that incorporate a brand focused social network are more effective due to the increasing popularity of social media according to Reality Digital, the leading provider of social networking application software for brands and businesses.

Reality Digital have indicated that marketing campaigns that integrate social media activity, such as a social network dedicated to a brand, are far more influential in reaching out to key audiences than those that only focused on media content advertising.

) August 7, 2009 -- User generated content (UGC) competitions are a strategic way for brands to attract and engage consumers whilst establishing a new community centred around their brand according to Reality Digital, the leading provider of brand focused online community software.

) July 29, 2009 -- Companies should be utilising a hosted social network in order to reap the benefits of improved communication, both internally between employees and externally with their consumers according to Reality Digital, the leading provider of web community software for brands.

An online community can be used to facilitate internal interaction and communication, in an environment where files can be shared and used with ease. A social network presents the possibility for internal horizontal influence, whereby almost every individual within the enterprise enjoy the same level of influence within the network.

) July 4, 2009 -- Reality Digital, the leading provider of brand focused social media solutions, has indicated that the summer festival period is likely to be followed by an influx in the number of consumers using online video and user generated content within social networks.

The constant development of technology has meant that recording devices such as camcorders and cameras have become far more mainstream through the combination of their features in new equipment such as digital cameras and mobile phones. Video recording has become more accessible to the consumer, and because they are also much more portable, many people will no doubt look to capture some of their favourite acts at festivals across the world using video.

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) August 18, 2009 -- Vesta Digital, LLC is proud to announce that IntelBuilder Social Media Platform is now featured on KillerStartUps.com and Zippa.com. These are user driven websites dedicated to entrepreneurs, investors, and bloggers who wish to share their opinions and stay abreast of the information on up-and-coming internet startups platforms.

Intel Builder Social Media Platform

) October 27, 2009 -- Vesta Digital is proud to announce new release of IntelBuilder Social Media Platform 2.0, a viable web application framework offering both Content Management System and Social Media Marketing. IntelBuilder is proprietary Web 2.0 software application, W3C compliant and globally recognized and used by publicly traded companies such as Ruth Ruth's Hospitality Group, Inc (NASDAQ: RUTH), MagneGas Corporation (OTCBB:MNGA) and Bio-Clean International (PINKSHEETS:BCLE). IntelBuilder software is continuously upgraded to offer the most advanced technology tools being available on the web today.

) March 3, 2009 -- White Horse, one of the nation's most established digital marketing agencies, invites advertising, marketing, and branding professionals to attend a complimentary Webinar on March 11th entitled The Only Three Social Media Metrics That Matter: a Sanity Plea.

Join Eric Anderson, VP of Emerging Media at White Horse, for a reality check on social media measurement. Eric will make the case for a straightforward approach, acknowledging the combined impact of traditional and social media, to produce clear results that upper management will understand and value.

) December 19, 2008 -- In its continuing efforts to demystify online marketing, Overdrive Interactive has released its Social Media Map, available for free download on its Web site. The map is available at: www.OverdriveInteractive.com/social-media-map.

The online marketing agency is providing this interactive map to allow marketers to view the many components of the social media landscape and determine how they can best leverage it to complement their overall marketing plans.

) May 20, 2009 --White Horse, a 29-year old digital marketing agency specializing in the convergence of emerging and traditional media, will unveil a proprietary benchmark report of seven top social media monitoring tools at a live Webinar event on May 28th.

Many companies are failing to tap the powerful real-time brand conversations taking place in social media because they lack the proper tools to aggregate and share the data across their organization. White Horse's Webinar, Social Media Monitoring: Benchmarking the Competitive Landscape, will help companies zero in on the right product to accelerate the product selection process.

) June 9, 2009 --

News Facts:

) October 21, 2008 -- White Horse, one of the nation's fastest-growing digital agencies with an expanding portfolio in emerging media, invites marketers to explore social media strategies to safeguard and build brand loyalty during the economic downturn. The complimentary one-hour Webinar on October 29th will offer tactics that marketers can implement to produce both immediate and long-term results.

) September 25, 2009 -- MEA Digital (http://www.meadigital.com) was recognized for overall excellence and breakthrough achievement in social advertising, media, and marketing at this year's SAMMY Awards in New York City (http://www.sammyawards.com), winning the Best Social Promotion (Product Launch) category for its work on Oakley's Citizens of Powder campaign. The interactive agency was also a finalist in the Best Social App category for an application designed to promote Oakley's AFA product lines.

The Social Networking World Forum (www.socialnetworking-forum.com) will showcase leading global brands analysing how to successfully implement a social media marketing and PR strategy.

) December 3, 2008 -- White Horse, one of the nation's fastest-growing digital agencies with an expanding emerging media portfolio, invites marketers to attend Social Media Killed the Branding Rock Star, a complimentary Webinar. The December 10th event will share five practical ways to utilize social media to drive brand goals in 2009.

) September 24, 2008 --
KickApps
(www.kickapps.com),
the industry’s leading on-demand social media,
video player and widget platform, today announced that web publishers
and brands can easily translate their KickApps powered websites into
French, Spanish, German, Italian or Brazilian Portuguese, with a single

) July 16, 2009 -- PopSoc is the creation of Alan Sherin, a digital marketer since 1995 who has witnessed the online explosion of social networks and realized there may be an audience out there who wants to take advantage of getting the exposure out in the social web, but either were leery, did not understand how to do it, or did not have the time to join and manage an online profile, yet still wanted to reach the millions of eyeballs participating in these networks daily.

PopSoc Logo

) May 12, 2009 -- The popularity of social media networks, like Facebook and Twitter, are starting to get the attention of businesses - particularly small to medium-sized businesses (SMBs). They're attracted to it, because social media is proving to be an effective channel for creating new leads and also supporting existing customers.

Raven Internet Marketing Tools

With all of the promise that social media offers to businesses, there's one downside, identity theft. Many businesses are often in shock when they find out their brand is already registered on popular social networks.

) August 12, 2009 -- Do virtual friends have value? Some small businesses are learning that LinkedIn contacts, Facebook friends, and Twitter followers can help drive revenues. Marketing, after all, is about relationships and social media is a new form of building relationships. These small businesses are discovering that social media is a new source of business resulting from the improved ability to collaborate and listen, and more immediate response that social media generates.

) August 18, 2009 -- Shoutlet and Higher Logic announced a strategic partnership today at the American Society of Association Executives' Annual Meeting held in Toronto, Canada. The partnership brings together Higher Logic, the developer of the private social networking platform called Connected Community, with Shoutlet, a social media communication platform.

) July 10, 2009 --

News Facts:

) March 4, 2010 -- To help hotels and resorts stay on top of mentions, chats or general dialogue that might be happening about their properties, Screen Pilot, a bleeding edge digital marketing firm, have compiled a Top 5 list of free tools that can be used right now to keep tabs on the social media-verse.

-Social Mention (socialmention.com) is a social media search and analysis platform that aggregates user generated content from across the social universe into a single stream of information. Social Mention monitors more than a hundred social media properties.

) September 22, 2009 -- Sitewire, the evolutionary marketing agency based in Tempe, AZ, continues to expand its social media reach by investing in nationally recognized talent. With the addition of Evo Terra and Jeff Moriarty, two well-established, Phoenix-based social media experts to the agency's talent roster, Sitewire is poised to revolutionize social commerce for its brands both locally and nationally.

Sitewire Evolutionary Marketing Agency

) June 15, 2009 -- There are a number of ways to compare the effectiveness of social media marketing to other key digital marketing channels. agency:2's recent research focuses on click through rates for various online channels and discusses why social media marketing outperforms search, email and online advertising.

Statistics shows that social media has an average click through rate of 7% (CTR 7%) which is twice as effective as email (CTR 3.9%) and 35 times more effective than banners (CTR 0.2%).

Sources: Eyeblaster/eMarketer/MarketingVox/ http://www.agency2.co.uk

But why are click through rates so much higher for social media?

) November 16, 2008 -- Elixir Interactive, a leading digital marketing agency headquartered in Scottsdale, Arizona, predicts retailers actively using search and social media as an increasingly significant component of their overall marketing strategy will see significant gains over competitors clinging to traditional direct marketing tactics this holiday season. Elixir Interactive cited trends amongst both consumers and local businesses to affirm this prediction.

) November 3, 2009 -- StreamSend, a leading email marketing solutions provider, today released its "Share with Friends" feature to help businesses increase the reach of their email campaigns by enabling subscribers to share messages through social networks, including Facebook, Twitter, MySpace and LinkedIn.

Both email and social networks are growing communication channels for consumers and marketers. According to Nielson Co., email and social network usage have grown 21 percent and 31 percent respectively over the past year; and Marketing Sherpa's Email Marketing Benchmark Survey found 81 percent of marketers agree that social sharing provides an opportunity to extend their email campaigns into new markets.

) September 17, 2008 -- TMA E-Marketing (www.tmaemarketing.com), a Minneapolis, MN based full service Internet marketing company, today announced the addition of social media marketing, a new, cutting-edge strategy, to its list of online marketing services. In an ever growing and changing medium, social media marketing allows advertisers to utilize these new media outlets to communicate brand messages.

) August 27, 2009 -- Forum One Networks, a division of Forum One Communications, specializing in strategy and research for online communities, and ReadWriteWeb, a top ranked blog that provides Web Technology news, reviews and analysis, announced a partnership to provide research on best practices in online community and social media management.

) October 23, 2009 -- After building several custom versions of a social networking platform for their clients, SocialABC now offers an open source version of their software. Organizations can build their own social networking web site to interact with their customers and fans online. The software is free to download.

Perhaps the greatest benefit of social media is its ability to facilitate conversations between brands and their audiences. Many customers and clients not only prefer but often expect to be able to interact with brands they like. They want to communicate with a company and share their feelings and thoughts about it and with others who share the same enthusiasm.