) August 18, 2009 -- Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses.

Mass social networks such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to a larger audience and engage them, whereas niche social networks dedicated to a brand can offer deeper consumer interaction. It is a combination of the two that reaps the greatest results and ROI for businesses.

) July 16, 2009 -- Reality Digital, the leading provider of web community software for enterprises, has predicted that social networks are set to become the primary hub of online activity, with other movement focused around it, as brands continue to push their marketing efforts into the digital world.

With social media having risen in popularity over the last few years, many brands are opting to utilise this for the purpose of marketing their products, using social networks as a great crowd sourcing mechanism. The internet population is a vast one, and it has become a vital factor in the marketing success of brands all over the world.

) May 21, 2009 -- Growing numbers of companies are now considering implementing, or have already included social media initiatives into their marketing campaigns. When compared to traditional marketing methods, utitlising digital media is a cost effective way to extend brand presence, globally. Offering white label social network platforms, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, enables businesses to build, configure and manage their own, brand-safe online communities.

) June 5, 2009 -- Reality Digital, the leading provider of brand focused social network software for businesses, has been awarded a place on the Red Herring North America 100 List as one of the companies that will lead the next wave of industry innovation.

Reality Digital delivers software products and a hosted service platform for storing, sharing, managing and monetising user generated content such as video, photos, games and text and the company's Harmony solution is an easy-to-use, self-serve social media solution for SMBs.

) September 17, 2009 -- The variety of accessible content on a website is of vital importance when it comes to engaging users and consumers according to Reality Digital, the leading provider of social network software for brands and businesses.

The rise of social media as a marketing tool has meant that brands have had to look at all possible avenues in their efforts to make their brand stand out. The creation of a brand focused social network is one of the key methods of tapping into online audiences, and - as with the majority of online marketing initiatives - content is of huge importance.

) June 14, 2009 -- The video social network has come a long way since its inception and it has become a phenomenon that brands are beginning to realise is valuable.

In the current economic downturn, it is becoming more and more important for brands to reach out to their customers in new, distinguished ways. With a whole new world of marketing and communication evolving in the digital era, brands continuously have to do more to remain relevant to their consumers and dominant in their markets.

) June 14, 2009 -- Offering social network software for businesses, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, is urging businesses to build, configure and manage their own, brand-safe online communities, as the most engaging and cost-effective means of developing their traffic growth for 2009.

) August 23, 2009 -- Marketing campaigns that incorporate a brand focused social network are more effective due to the increasing popularity of social media according to Reality Digital, the leading provider of social networking application software for brands and businesses.

Reality Digital have indicated that marketing campaigns that integrate social media activity, such as a social network dedicated to a brand, are far more influential in reaching out to key audiences than those that only focused on media content advertising.

) September 6, 2009 -- Brands looking to utilise social media in their online marketing efforts don't need to build a whole new website for that purpose, as social media features can be easily incorporated to an existing site framework according to Reality Digital, the leading provider of online community software for brands and businesses

Social media has become one of the most efficient ways of crowd sourcing consumers, and therefore an effective method of marketing on the internet. Many brands have looked to engage their consumers and fans of their brand using social networks such as Facebook and Twitter.

) July 4, 2009 -- Reality Digital, the leading provider of brand focused social media solutions, has indicated that the summer festival period is likely to be followed by an influx in the number of consumers using online video and user generated content within social networks.

The constant development of technology has meant that recording devices such as camcorders and cameras have become far more mainstream through the combination of their features in new equipment such as digital cameras and mobile phones. Video recording has become more accessible to the consumer, and because they are also much more portable, many people will no doubt look to capture some of their favourite acts at festivals across the world using video.

) October 23, 2009 -- The integration of video content into a brand's website will improve the chance of it being shared or syndicated according to Reality Digital, the leading provider of social network software for brands and businesses.

) September 25, 2009 -- Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software for brands and businesses.

With a vast amount of business and other activities now being conducted over the internet, it has become increasingly important for brands and businesses to maintain a thoroughly engaging and up to date website. Brands should be looking to make the most of social media by incorporating it into their website according to Reality Digital.

) July 29, 2009 -- Companies should be utilising a hosted social network in order to reap the benefits of improved communication, both internally between employees and externally with their consumers according to Reality Digital, the leading provider of web community software for brands.

An online community can be used to facilitate internal interaction and communication, in an environment where files can be shared and used with ease. A social network presents the possibility for internal horizontal influence, whereby almost every individual within the enterprise enjoy the same level of influence within the network.

) August 7, 2009 -- User generated content (UGC) competitions are a strategic way for brands to attract and engage consumers whilst establishing a new community centred around their brand according to Reality Digital, the leading provider of brand focused online community software.

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) July 9, 2009 -- Vesta Digital is proud to present IntelBuilder Social Media Platform, proprietary software developed to enhance advertising and marketing efforts, strengthen brand loyalty, and build better and stronger relationship with customers. The platform allows fans to post, share, vote on and aggregate content in a timely matter similar to what is done on Twitter or Facebook.

Intel Builder Social Media Platform

) March 3, 2009 -- White Horse, one of the nation's most established digital marketing agencies, invites advertising, marketing, and branding professionals to attend a complimentary Webinar on March 11th entitled The Only Three Social Media Metrics That Matter: a Sanity Plea.

Join Eric Anderson, VP of Emerging Media at White Horse, for a reality check on social media measurement. Eric will make the case for a straightforward approach, acknowledging the combined impact of traditional and social media, to produce clear results that upper management will understand and value.

) December 3, 2008 -- White Horse, one of the nation's fastest-growing digital agencies with an expanding emerging media portfolio, invites marketers to attend Social Media Killed the Branding Rock Star, a complimentary Webinar. The December 10th event will share five practical ways to utilize social media to drive brand goals in 2009.

) May 20, 2009 --White Horse, a 29-year old digital marketing agency specializing in the convergence of emerging and traditional media, will unveil a proprietary benchmark report of seven top social media monitoring tools at a live Webinar event on May 28th.

Many companies are failing to tap the powerful real-time brand conversations taking place in social media because they lack the proper tools to aggregate and share the data across their organization. White Horse's Webinar, Social Media Monitoring: Benchmarking the Competitive Landscape, will help companies zero in on the right product to accelerate the product selection process.

) August 18, 2009 -- Vesta Digital, LLC is proud to announce that IntelBuilder Social Media Platform is now featured on KillerStartUps.com and Zippa.com. These are user driven websites dedicated to entrepreneurs, investors, and bloggers who wish to share their opinions and stay abreast of the information on up-and-coming internet startups platforms.

Intel Builder Social Media Platform

) October 21, 2008 -- White Horse, one of the nation's fastest-growing digital agencies with an expanding portfolio in emerging media, invites marketers to explore social media strategies to safeguard and build brand loyalty during the economic downturn. The complimentary one-hour Webinar on October 29th will offer tactics that marketers can implement to produce both immediate and long-term results.

The new buzzword in the Web 2.0 world is social networking and social application development is further helping it propagate to masses. This social networking has come in limelight for community building, connecting friends and recently for creating new business opportunities.
A newer trend with the growth potential is application development for social networking sites. Various social networking sites are offering API or development platform to build social applications that can be plugged in to the site. With common platform coming up like Open Social this application development task has become smoother and web entrepreneur can now utilize write once and run anywhere feature through such common platform.

) October 27, 2009 -- Vesta Digital is proud to announce new release of IntelBuilder Social Media Platform 2.0, a viable web application framework offering both Content Management System and Social Media Marketing. IntelBuilder is proprietary Web 2.0 software application, W3C compliant and globally recognized and used by publicly traded companies such as Ruth Ruth's Hospitality Group, Inc (NASDAQ: RUTH), MagneGas Corporation (OTCBB:MNGA) and Bio-Clean International (PINKSHEETS:BCLE). IntelBuilder software is continuously upgraded to offer the most advanced technology tools being available on the web today.

) October 14, 2008 -- Keibi Technologies, the leading provider of moderation solutions for user generated content (UGC), has announced the availability of two research reports concentrating on social media and UGC. The surveys and resulting reports were administered and aggregated by an independent, third-party research firm and provide insights into brand marketers' and publishers' current strategies, tactics, and future plans with social media.

) February 3, 2009 -- Digital Media Communications, Inc.(DMC) announced today that DMC's NEW Online Video Wedding Guide Platform is immediately available to new and existing clients that are targeting the wedding advertising market.

DMC's Virtual TV Interactive Player is searchable by 30 categories and links to over 39 social networking websites.

) August 12, 2009 -- Do virtual friends have value? Some small businesses are learning that LinkedIn contacts, Facebook friends, and Twitter followers can help drive revenues. Marketing, after all, is about relationships and social media is a new form of building relationships. These small businesses are discovering that social media is a new source of business resulting from the improved ability to collaborate and listen, and more immediate response that social media generates.

Twitter, one of the most well known social media sites on the web today, has announced its agreement with Reveille Productions and Brillstein Entertainment Partners to make a reality TV series in which the Twitter service will be used to hunt celebrities.

) July 15, 2009 -- White Horse, an award-winning digital marketing agency with a national roster of clients, announces new social media brand monitoring services that capture and distribute critical business insights across organizations to improve brand responsiveness.

) May 12, 2009 -- The popularity of social media networks, like Facebook and Twitter, are starting to get the attention of businesses - particularly small to medium-sized businesses (SMBs). They're attracted to it, because social media is proving to be an effective channel for creating new leads and also supporting existing customers.

Raven Internet Marketing Tools

With all of the promise that social media offers to businesses, there's one downside, identity theft. Many businesses are often in shock when they find out their brand is already registered on popular social networks.

) June 15, 2009 -- There are a number of ways to compare the effectiveness of social media marketing to other key digital marketing channels. agency:2's recent research focuses on click through rates for various online channels and discusses why social media marketing outperforms search, email and online advertising.

Statistics shows that social media has an average click through rate of 7% (CTR 7%) which is twice as effective as email (CTR 3.9%) and 35 times more effective than banners (CTR 0.2%).

Sources: Eyeblaster/eMarketer/MarketingVox/ http://www.agency2.co.uk

But why are click through rates so much higher for social media?

SaaS-based platform enables building affordable and professional private label social networks without the risks associated with unmanaged, public social media sites.

) September 17, 2008 -- TMA E-Marketing (www.tmaemarketing.com), a Minneapolis, MN based full service Internet marketing company, today announced the addition of social media marketing, a new, cutting-edge strategy, to its list of online marketing services. In an ever growing and changing medium, social media marketing allows advertisers to utilize these new media outlets to communicate brand messages.

) July 16, 2009 -- PopSoc is the creation of Alan Sherin, a digital marketer since 1995 who has witnessed the online explosion of social networks and realized there may be an audience out there who wants to take advantage of getting the exposure out in the social web, but either were leery, did not understand how to do it, or did not have the time to join and manage an online profile, yet still wanted to reach the millions of eyeballs participating in these networks daily.

PopSoc Logo

) January 8, 2009 --The Distributed Computing Industry Association (www.DCIA.info), a trade organization with more than one-hundred Member companies including peer-to-peer and social networking software developers and distributors (P2Ps), Internet service providers (ISPs), content rights holders (CRHs), and service-and-support companies, announced P2Pwords™ by Brand Asset Digital is the recipient of its 2008 DCIA Groundbreaker's "Product of the Year" Award.
The award was presented at a special ceremony to Joey Patuleia, Brand Asset Digital's Co-Founder, during the second annual P2P MEDIA SUMMIT at CES.

) February 5, 2009 -- Intuitive Media, providers of safe social networks for children between the ages of 6 and 14, today slammed reports that MySpace and Facebook have any serious measures to keep children safe online.

In response to MySpace's reports of purging 90,000 sex offenders from its social network, Robert Hart, CEO of UK-headquartered Intuitive Media said, "That it took them two years to purge known names of sexual offenders listed in the public domain is in itself outrageous, but more worrying is that those websites can simply not protect against the offenders that haven't been caught yet trying to sexually solicit children whether on or offline. Many social websites make perfect breeding grounds for future offenders."

) March 4, 2010 -- To help hotels and resorts stay on top of mentions, chats or general dialogue that might be happening about their properties, Screen Pilot, a bleeding edge digital marketing firm, have compiled a Top 5 list of free tools that can be used right now to keep tabs on the social media-verse.

-Social Mention (socialmention.com) is a social media search and analysis platform that aggregates user generated content from across the social universe into a single stream of information. Social Mention monitors more than a hundred social media properties.

) October 27, 2009 --

News Facts:

) July 15, 2009 -- White Horse, an award-winning digital marketing agency with an national base of e-marketing clients, will share proven approaches for profitable online promotions in a live Webinar event on June 22nd titled "Drive Q4 Revenue with Online Promotions: Learn the Three New Rules."

) October 14, 2009 --

News Facts: