Syndicate
) February 11, 2009 -- Lijit Networks, Inc., a company that provides search-powered applications for individual online publishers and publisher networks, announced today the launch of Lijit Content Networks, which are sites built to support self-organized groups of bloggers that write about a common area of interest. Much the way FeedBurner, Inc.'s FeedBurner Networks once worked, Lijit's Content Networks aggregate their content via RSS feeds from many individual sites into a single website that captures the collective perspective of all sites in the network.
Lijit created the Content Networks offering in response to publishers' requests for a way to build dynamic topical communities that would promote their content and drive traffic to their individual sites. Lijit powers the infrastructure for the offering, which includes destination sites featuring the aggregation of content feeds, networked search, and display and search advertising. The offering also includes Content Network search widgets for network members to install on their sites, which provide not only excellent site-search capabilities, but also surface results from across the associated Content Network. This gives readers access to a wealth of information about a topic from the people who know it best - the influencers and trusted experts in that field.
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Lijit is excited to announce the formation of the Security Bloggers Network, the Venture Capital Bloggers Network, and the Cycling Bloggers Network. "Lijit's technology has empowered us to create a powerful community by providing the RSS aggregation and more, including cross-network search," said Alan Shimel, founder and manager of the Security Bloggers Network. "We are all very excited about the availability of this and the innovative potential to make the network even more useful to our hundreds of members and tens of thousands of readers." Brad Feld, manager of the Venture Capital Bloggers Network, further added, "As the manager of the Venture Capital Network on FeedBurner, I love Lijit's Content Network idea. It was easy to get the network going and to invite those bloggers I wanted to be a part of it. I get more readers to my site and it's an awesome way to aggregate and search across some amazing venture capital content all in one place."
For advertisers, the Content Networks represent an incredible opportunity to reach influencers and opinion leaders. If a business is looking to reach targeted market segments around specific topics, the Content Networks provide an effective way to do just that. Several advertisers have already signed on including leading law firm, Cooley Godward Kronish, LLP, and security software company, NetVision, Inc. "For businesses like NetVision, reaching potential customers in an information-rich medium is critical," said David Rowe, CEO of NetVision, Inc. "Our ability to connect with influential bloggers, industry experts, and their readers is yet another way to differentiate NetVision in the market."
To learn more about Lijit Content Networks, visit: http://www.lijit.com/content_networks/learn_more.
About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. Lijit provides search-powered applications to individual online publishers and online publisher networks that increase page views and reader engagement, while optimizing search ad revenue. www.lijit.com
Lijit Content Networks Advertisers
EKS&H - http://www.eksh.com, NetVision, Inc. - http://netvision.com, TriNet - http://www.trinet.com/, Cooley Godward Kronish, LLP - http://www.cooley.com/
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