Syndicate
) December 15, 2008 --
Interactive
marketing agency BLITZ
has announced the appointment of Eric
Perez as the new group creative director. The former principle and
creative director of Ted.Perez
+ Associates, an acclaimed advertising agency for media and
entertainment, will be responsible for the operations of the creative
department, overseeing the process, methodology, strategy and vision for
all client accounts. Eric will also be responsible for ensuring the
highest standards in creative and user
experience quality throughout all agency work. Perez brings 15 years
of experience in designing interactive
destinations and compliments BLITZ’s extensive portfolio
of talent, which combines technical
expertise and creative
muscle.
“We are thrilled about Eric’s addition to the BLITZ team, as he brings a
wealth of knowledge and experience in managing creative teams and
driving award-winning work,” says Ken
Martin, Chief
Creative Officer at BLITZ. “His immensely strong talent to craft
clever and engaging creative strategies will enhance our ability to
deliver immersive experiences that excite,
inform and entertain customers.”
Eric joins BLITZ with the expertise of guiding creative teams in
building action-oriented
engagements, and leveraging his vast knowledge of animation,
print
and interactive
design. As creative director for new media at CMP Entertainment
Group/Deadline Advertising, Eric was tasked with reinvigorating the
theatrical, TV, home entertainment and games verticals. Eric also led
the creative teams at Ted.Perez + Associates, where he spearheaded the
design and development of interactive campaigns for a number of
theatrical properties; most notably Pirates
of the Caribbean, Ice
Age and Terminator
3. He has also served as associate creative director at Genex
Interactive, an AdWeek
Top 50 Interactive Agency.
Eric has held several positions at dna studio, Warner Brothers, and
Cimarron Group (formerly Cimarron/Bacon/O’Brien). In his roles, he
helped oversee the approaches and standards for creative production for
a number of campaigns, including HarryPotter.com, among others. Through
Eric’s leadership, the respective agencies won a number of awards from
several prestigious groups, including SXSW,
the One
Show, Communication
Arts, and the Webby,
Key
Art, CLIO
and Addy
Awards.
“BLITZ’s reputation is built on combining the strengths of two
ridiculously talented disciplines – technology innovation and creative
execution – a rarity for interactive firms,” said Perez.
“I look forward to working with a team that is not only capable of
imagining the next generation of interactions; but has the technical
expertise to make these robust visions into reality.”
About BLITZ
BLITZ is an interactive marketing agency that brings
brands to life by developing immersive, entertaining and imaginative
experiences. BLITZ constantly invents new ways to excite,
inform and entertain customers through brand
destinations that make audiences want to learn more, go deeper,
“play” longer and participate in an active digital two-way conversation.
BLITZ has developed revolutionary consumer experiences and campaigns for
some of the world’s most exciting brands including Microsoft,
GE,
Adobe,
Disney
and NBC
Universal. BLITZ is available online at www.BlitzAgency.com.